Marketing of e-cigarettes amongst the Generation Y and Z in Johannesburg
| dc.contributor.author | Manyane, Modiegi | |
| dc.date.accessioned | 2026-05-04T10:37:47Z | |
| dc.date.issued | 2024 | |
| dc.description | A research report submitted in fulfillment of the requirements for the Master of Business Administration, in the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024 | |
| dc.description.submitter | MM2026 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.citation | Manyane, Modiegi. (2024). Marketing of e-cigarettes amongst the Generation Y and Z in Johannesburg [Masters dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/49152 | |
| dc.identifier.uri | https://hdl.handle.net/10539/49152 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | UCTD | |
| dc.subject | Perceived health benefits | |
| dc.subject | subjective norms | |
| dc.subject | social influence | |
| dc.subject | generation Y | |
| dc.subject | erceived harm reduction | |
| dc.subject.primarysdg | SDG-8: Decent work and economic growth | |
| dc.title | Marketing of e-cigarettes amongst the Generation Y and Z in Johannesburg | |
| dc.type | Dissertation |