Marketing of e-cigarettes amongst the Generation Y and Z in Johannesburg

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Date

2024

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University of the Witwatersrand, Johannesburg

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A research report submitted in fulfillment of the requirements for the Master of Business Administration, in the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024

Keywords

UCTD, Perceived health benefits, subjective norms, social influence, generation Y, erceived harm reduction

Citation

Manyane, Modiegi. (2024). Marketing of e-cigarettes amongst the Generation Y and Z in Johannesburg [Masters dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/49152

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https://hdl.handle.net/10539/49152

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Electronic Theses and Dissertations (Masters/MBA)

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