The role of intelligent technologies on the growth of emerging enterprises in South Africa

dc.contributor.authorMokoena, Thabiso
dc.contributor.supervisorTotowa, Jacques
dc.date.accessioned2026-05-05T09:39:07Z
dc.date.issued2023
dc.descriptionA research report submitted in fulfillment of the requirements for the Master of Business Administration, in the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023
dc.description.abstractThis study explored the role of Intelligent Technologies in the growth of emerging enterprises in South Africa from the perspectives of business intelligence, market intelligence, and competitive intelligence. Utilising a quantitative research approach based on the Dynamic Capabilities as well Intelligent Enterprise Theories, the study evaluated the impact of these technologies on SMEs' growth and development, considering variables such as company size, industry sector, and job level. Key findings revealed in terms of evaluation of technological capabilities, models, and systems that larger enterprises show a more sophisticated use of Intelligent Technologies compared to smaller ones, indicating a correlation between company size and technology adoption levels. This highlights the need for scalable solutions tailored to the diverse needs of SMEs. With regards to the role and influence of Intelligent Technologies, there is broad recognition of the value of Intelligent Technologies across all industry sectors and job levels, emphasizing their role in enhancing operational efficiency, strategic decision-making, and competitive positioning. In terms of challenges related to adoption, key barriers to technology adoption include resource limitations, knowledge gaps, and varying capabilities based on company size, which are critical considerations for SMEs aiming to leverage these technologies for growth. In conclusion, Intelligent Technologies are integral to the growth and competitiveness of emerging enterprises. A strong foundation for future adoption and integration exists, although disparities in adoption based on company size highlight the necessity for tailored strategies to maximize benefits. The study underscores the importance of strategic investment in Intelligent Technologies tailored to specific business contexts. Future research should explore causal relationships between specific technologies and growth outcomes, providing sector-specific insights and tracking long-term impacts.
dc.description.submitterMM2026
dc.facultyFaculty of Commerce, Law and Management
dc.identifier.citationMokoena, Thabiso . (2023). The role of intelligent technologies on the growth of emerging enterprises in South Africa [Masters dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/49160
dc.identifier.urihttps://hdl.handle.net/10539/49160
dc.language.isoen
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.rights© 2023 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.
dc.rights.holderUniversity of the Witwatersrand, Johannesburg
dc.schoolWITS Business School
dc.subjectUCTD
dc.subjectEmerging Enterprises
dc.subjectmall and Medium-Sized Enterprises
dc.subjectIntelligent Technologies,
dc.subjectBusiness Intelligence
dc.subject.primarysdgSDG-9: Industry, innovation and infrastructure
dc.subject.secondarysdgSDG-8: Decent work and economic growth
dc.titleThe role of intelligent technologies on the growth of emerging enterprises in South Africa
dc.typeDissertation

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