The role of Mzansi Magic’s ‘Makoti, Are You the One’ in facilitating gender discourses

dc.contributor.authorVabaza, Ncumisa
dc.contributor.co-supervisorMuparamoto, Nelson
dc.contributor.supervisorVanyoro, Kudzaiishe
dc.date.accessioned2024-08-28T08:38:22Z
dc.date.available2024-08-28T08:38:22Z
dc.date.issued2023
dc.departmentDepartment of Critical Diversity Studies
dc.descriptionA research report submitted in partial fulfillment of the degree of Master of Arts in Critical Diversity Studies by Coursework and Research Report, to the Faculty of Humanities, School of Social Sciences, at the University of the Witwatersrand, Johannesburg, 2023.
dc.description.abstractThe South African Bill of rights prohibits all forms of discrimination based on gender and sex. The government through the National Development Plan encourages stakeholder involvement in the promotion of gender equality. Yet, the experiences of women in various spheres reveal that normative patriarchal socialization persists. This research evaluates the role of local media in facilitating gender discourses that permeate modern-day South African society. This research employs critical discourse analysis (CDA) and critical diversity literacy (CDL) to interpret the dominant gender discourses on the locally produced reality television show Makoti Are You the One? CDA and CDL are used to interpret the representation techniques used to empower and disempower men and women respectively. The research adopts a qualitative research approach, specifically non-participatory observation to comprehend the dynamics in the relationships between the show’s male-female participants as well as the inter-group relationships between female participants on the show. Using discourse, framing and gender theories the study provides an understanding of the techniques used by the media in representing gender, and how these contribute to the co-construction of social meanings assigned to gender. The findings show a persistent imbalance in the representation of gender through local programming, by hegemonically positioning men in superior standing to women who are represented as subjects in their homes and the broader society. These imbalances are contrary to the ideals of gender equality.
dc.description.submitterMM2024
dc.facultyFaculty of Humanities
dc.identifier.citationVabaza, Ncumisa. (2023). The role of Mzansi Magic’s ‘Makoti, Are You the One’ in facilitating gender discourses. [Master's dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/40357
dc.identifier.urihttps://hdl.handle.net/10539/40357
dc.language.isoen
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.rights©2023 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.
dc.rights.holderUniversity of the Witwatersrand, Johannesburg
dc.schoolSchool of Social Sciences
dc.subjectGender
dc.subjectDiscourse
dc.subjectRepresentation
dc.subjectMedia
dc.subjectEquality
dc.subjectPatriarchy
dc.subjectHegemony
dc.subjectReality television
dc.subjectUCTD
dc.subject.otherSDG-5: Gender equality
dc.titleThe role of Mzansi Magic’s ‘Makoti, Are You the One’ in facilitating gender discourses
dc.typeDissertation
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