Adoption of lean startup principles by product teams in South African Fintechs
| dc.contributor.author | Bohloa, Reeme | |
| dc.date.accessioned | 2024-09-16T07:57:15Z | |
| dc.date.available | 2024-09-16T07:57:15Z | |
| dc.date.issued | 2023 | |
| dc.description | A research paper submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business, Johannesburg 2023 | |
| dc.description.abstract | Purpose – This study examines the factors influencing the adoption of lean startup principles by product teams in South African Fintechs Design/methodology/approach – Leveraging literature, the research proposes a conceptual framework that suggests six hypotheses. The hypotheses are empirically validated by applying partial least squares structural equation modeling (PLS-SEM) on survey data obtained from a survey that had 52 responses. Findings – The results partially support the hypotheses and supports that Relative advantage has a positive relationship to Usefulness and that the Influence of Industry Peers has a positive relationship to Attitude. Originality/value – The study is contributing towards research in a relatively new but rapidly growing industry in South Africa (Fintech). Keywords - Lean startup, Fintechs, Product teams, Innovation, Build-measure- learn, Partial least squares Paper type – Research paper | |
| dc.description.submitter | MM2024 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.citation | Bohloa, Reeme. (2023). Adoption of lean startup principles by product teams in South African Fintechs [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.https://hdl.handle.net/10539/40778 | |
| dc.identifier.uri | https://hdl.handle.net/10539/40778 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2023 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | Lean startup | |
| dc.subject | Fintechs | |
| dc.subject | Product teams | |
| dc.subject | Innovation | |
| dc.subject | Build-measure-learn | |
| dc.subject | Partial least squares | |
| dc.subject | UCTD | |
| dc.subject.other | SDG-8: Decent work and economic growth | |
| dc.title | Adoption of lean startup principles by product teams in South African Fintechs | |
| dc.type | Dissertation |