Adoption of lean startup principles by product teams in South African Fintechs
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
Purpose – This study examines the factors influencing the adoption of lean startup principles by product teams in South African Fintechs
Design/methodology/approach – Leveraging literature, the research proposes a conceptual framework that suggests six hypotheses. The hypotheses are empirically validated by applying partial least squares structural equation modeling (PLS-SEM) on survey data obtained from a survey that had 52 responses.
Findings – The results partially support the hypotheses and supports that Relative advantage has a positive relationship to Usefulness and that the Influence of Industry Peers has a positive relationship to Attitude.
Originality/value – The study is contributing towards research in a relatively new but rapidly growing industry in South Africa (Fintech).
Keywords - Lean startup, Fintechs, Product teams, Innovation, Build-measure- learn, Partial least squares
Paper type – Research paper
Description
A research paper submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business, Johannesburg 2023
Keywords
Lean startup, Fintechs, Product teams, Innovation, Build-measure-learn, Partial least squares, UCTD
Citation
Bohloa, Reeme. (2023). Adoption of lean startup principles by product teams in South African Fintechs [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.https://hdl.handle.net/10539/40778