Learning Transfer among Generation Y Entrepreneurs in the South African Manufacturing Sector
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
South Africa has one of the highest levels of unemployment in the world, and youth entrepreneurship is viewed as one of the interventions that can help with job creation and reduce unemployment. This study aimed to understand how learning transfer occurs among Generation Y Entrepreneurs in the South African manufacturing sector. The study followed the Glaserian classical grounded theory methodology. Data was collected through direct interviews (3) and from pre-recorded interviews (27) accessed online. Data was analysed until the theory emerged, observing the principles of constant comparison, theoretical sampling and saturation. The study found that GYEs core concern is “staying afloat” linked to the survival and sustainability of their business enterprises. “Relating” emerged as the core category; learning transfer among GYE occurs primarily through relationships. This study proposes Relational Learning Transfer Theory to account for how GYEs acquire and transfer learning, navigate their environments, respond to their primary concern of staying afloat, and strategise to outsmart the competition. Relational Learning Transfer Theory is a processual theory that recognises internal factors, such as the self, and external factors, such as support structures and the environment.
The study also proposes a relational learning transfer matrix and model as contributions to learning transfer. Methodologically, a new coding approach was developed and used in the study as a contribution to grounded theory and qualitative research. The method codes data for actions, conditions, attitudes and consequences (ACAC). The study’s findings provide guidance to GY entrepreneurs to build and enhance their relationships with stakeholders to sustain their enterprises. Academics and practitioners can utilise the theory, matrix, and model to enhance the entrepreneurship curriculum. Policymakers should utilise the findings in this study to direct their policies and strategies to create a conducive environment for entrepreneurial endeavour amongst South African youth.
Description
A thesis submitted to the Faculty of Commerce, Law & Management, University of the Witwatersrand, in fulfillment of the requirements for the degree of Doctor of
Philosophy, Johannesburg 2023
Keywords
Learning, Learning transfer, Generation Y, Entrepreneur, Manufacturing sector, Grounded theory, South Africa, UCTD
Citation
Raliphada, Nditsheni J. . (2023). Learning Transfer among Generation Y Entrepreneurs in the South African Manufacturing Sector [PhD thesis, University of the Witwatersrand, Johannesburg]. WireDDspace.https://hdl.handle.net/10539/40112