Effective use of payment gateways by travel and tourism SMEs in Gauteng

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Date

2023

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University of the Witwatersrand, Johannesburg

Abstract

This study aimed to determine the effective use of payment gateways by travel and tourism Small and Medium Enterprises and to design a framework that will inform the effective use of payment gateways in Gauteng, South Africa. This study was a survey in design and followed a positivism paradigm utilizing a quantitative approach, and was underpinned by the Technology, Organisation, Environment model. The study used a sample of 297 participants randomly selected from the travel and tourism in Gauteng province. The study's findings show that, with the exception of technology characteristics and environmental factors, all other constructs positively contribute to the overall prediction of the model. The study recommends that SMEs in the travel and tourism sector in South Africa embrace and make use of the proposed framework to reap the rewards offered by payment gateways.

Description

A research report submitted in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law, and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023

Keywords

SMEs, Payment gateways, Online payments, Competitive advantage, Travel and tourism, UCTD

Citation

Sithole, Vulani. (2023). Effective use of payment gateways by travel and tourism SMEs in Gauteng [Master’s dissertation, University of the Witwatersrand, Johannesburg].WireDSpace.https://hdl.handle.net/10539/44367

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