4. Electronic Theses and Dissertations (ETDs) - Faculties submissions
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Item The Impact of Demographic Indicators on Cybersecurity Behaviour of E-Commerce Users in South Africa(University of the Witwatersrand, Johannesburg, 2024) Mberikwazvo, Weston ZorodzaiThis study aims to explore the cybersecurity behaviour of e-commerce users in South Africa, utilising a conceptual framework derived from some elements of both the Health Belief Model (HBM) and the Protection Motivation Theory (PMT). The study investigates the impact of demographic indicators specifically age, gender, and educational level impact the cybersecurity behaviour seeking to understand and contribute to the understanding of cybersecurity practices in response to perceived cyberthreats. A sample of 316 participants was used for the study which varied across different genders, age groups and educational levels. An online survey making use of a questionnaire was used to gather responses to the different dimensions making up cybersecurity behaviour guided by the established conceptual framework. The responses were statistically analysed to establish any patterns and trends using techniques such as correlation analysis and factor analysis. Analysis of the dataset concluded that there was significant difference to the cybersecurity behaviour of e-commerce users in South Africa for each of the demographic indicators of educational level, gender, and age and thus the null hypothesis was rejected for all three factors. Also, the null hypothesis was rejected for a combination of all three demographic indicators and cybersecurity behaviour indicating that a significant difference exists. The results showed that participants in the 36 to 40 years age group showed the highest cybersecurity behaviour level, with the 18 to 20 years and the over 60 years age group showing the lowest. Females showed a lower cybersecurity level in comparison to males with the non-binary participants scoring the lowest. The cybersecurity level increased in general with the educational level of the participants. In a nutshell, the results show that in the context of South African e-commerce users customised interventions based on the educational level, gender, and age need to be consideredItem The moderating effect of gender on the relationship between microfinance and the business growth of SMMEs in Gauteng(University of the Witwatersrand, Johannesburg, 2023) Msomi, Ncebakazi; Msimango-Galawe, JabulileIn a country rife with inequalities and joblessness, Small Medium and Micro Enterprises (SMMEs) have become an alternative means of survival and viable business opportunity for a vast number of South Africans. In order for these SMMEs to operate well, they require capital, which will typically come in the form of microfinance, if at all. The objective of this study was to investigate the impact of the use and cost of microfinance loans on the growth of SMMEs. Furthermore, it was to assess how differently microfinance impacts SMME growth for women compared to when utilised by men. A quantitative research approach was followed to collect the data using an online survey questionnaire. A total of 197 questionnaires were completed butthe analysis was ultimately done on 138 of these, with the exclusion of those with missing values. Data was analysed through the use of Partial Least Squares - Structural Equation Modelling (PLS-SEM). The study found that the costs of microfinance have a significant and negative impact on the growth potential of SMMEs. More specifically, it found that microfinance costs have a more deterring effect on the SMME growth of male owned SMMEs than female owned ones. This study avails a tool and basis for the cost versus benefit analysis that SMMEs must conduct before taking microfinance loans. With women owned SMMEs exhibiting better growth than their male counterparts when using microfinance, an exchange of valuable learnings can occur to improve the country’s SMME success rate. The study proposes innovative systems calibrations and finance product provisions that may benefit both the microfinance institutions and the SMMEs.Item Challenges faced by women in obtaining leadership roles in South African Higher Learning Institutions(University of the Witwatersrand, Johannesburg, 2021) Qwelane, Nomsa; Koech, RoselynThe role of women in leadership positions in the South African Higher Learning Institutions (HLI) is crucial. It is inclusive to women from different ethnic groups, ages, abilities, socioeconomic status, and various other women who face marginalization due to their different walks of life. South Africa is formed of diverse societies; hence, HLI should enrol women from diverse backgrounds; however, the policy is not inclusive of women’s leadership roles. This has a negative impact on their work performance. Therefore, this study is inquisitive to understand whether the barriers are identifiable in policies of HLI. This study aimed to identify and characterise opportunities for growth for women in higher education institutions. Eleven adult females in senior administrative positions between the ages of 25 and 65 participated in the study. A phenomenological approach, including The Glass Cliff Theory, was used to ground the study. Semi-structured interviews were used to collect data and further analysed thematically. Results showed that the executive management had played a pivotal role in implementing diversity policy, such as removing these barriers. However, the participants have noted the fundamental challenge of the policies was not its framework but rather the speed at which it was implemented.Item Unpaid reproductive labour and decent work in the South African labour market(University of the Witwatersrand, Johannesburg, 2022) Mackett, Odile; Pillay, PundySince the 1970s, women’s increased labour force participation has caught the attention of scholars, governments, labour unions and organisations such as the International Labour Organisation (ILO). The increase in female labour force participation has accompanied the globalisation and liberalisation of product and labour markets around the world. As a result, the ILO developed the ‘decent work agenda’ (DWA) to set a standard by which to measure the labour market vulnerability of workers. The DWA is an aspirational statement about the sort of work that ought to define the lives of all who work and who want to work. Unpaid reproductive labour, which is performed outside of the productive labour market and predominantly by women, has proven to be a major constraint for women’s advancement in paid work. Furthermore, despite gender equality in the workplace being listed as one of the main objectives of the DWA, in instances where unpaid labour has not intersected with the productive labour market, it has largely been ignored. This study empirically investigated whether the ILO’s DWA is conceptualised in a way that reflects a commitment to real gender equality in the labour market by demonstrating a link between work performed unpaid in service of the household and the quality or ‘decency’ of wage work. Using Labour Force Survey and Time-Use Survey data, theresults showed that the more time an employed individual spent on unpaid reproductive labour, the worse the quality of their paid job. However, this relationship was only significant for women and only during a period when the government undertook a contractionary fiscal approach. The findings of this study demonstrate important links between the household and the public sector and the extent to which women, through their household labour, keep the economy running when government and business are unable to do soItem The Glass Cliff: Exploring the Dynamics Around the Appointment of Women to Precarious Leadership Positions in Corporate South Africa(University of the Witwatersrand, Johannesburg, 2021) Mashele, Winsome; Alagidede, Imhotep PaulThe current research explores the "glass cliff" form of discrimination. The research argues that while women are now appointed in high-profile positions, there is a greater likelihood that they end up on a 'glass cliff' as compared to their male counterparts. Glass cliff positions put women executives' in potentially risky roles that could harm their reputations and career prospects because, when a company performs poorly, people tend to blame its leadership without considering situational variables. The research problem statement centres around the overrepresentation of women who are in senior leadership positions in organizations that are experiencing difficulties, which is an increasing concern in corporate South Africa. The main objectives of the study, among others includes to: (i) gain a better understanding of why women choose risky leadership positions. (ii) identify the leadership experiences of women in leading organisations in relation to gender. (iii) understand the suitable leadership styles that women facing the glass cliff have at their disposal to build relationships with internal shareholders as well as influence the structure of the organisation. (iv) understand the tools and resources that are needed to support women in senior leadership roles during times of crises in corporate South Africa. Design/methodology/approach: A qualitative research methodology was employed, and data collected through semi-structured interviews from a total of 15 participants. Findings: The findings suggest that women are now allowed to occupy senior leadership positions where these positions record a decline in status, competence and prestige, and as a result are time consuming and difficult to combine with a successful academic career. An important set of findings is: (i) the participants perceived the risky activity as a form of promotional opportunity and were willing to accept an offer. (ii) if women are placed in the right positions with the right skills, success is potentially guaranteed. (iii) leaders should practice the situational leadership style which evolves according to the situation, the time at hand and its nature. Contribution / value: Despite some limitations that were experienced over the course of the study, some answers emerged in response to the key question on which the study was premised. Furthermore, the aim of this study was achieved in terms of its contribution not only in providing guidance to organizational decision makers, policy makers and business leaders to address inequalities in corporate South Africa, but also in highlighting the role played by women in making career decisions within the rubric of the glass cliff phenomenonItem An intersectionality of race and ethnicity: the glass ceiling in the banking sector in Kenya and South Africa(University of the Witwatersrand, Johannesburg, 2021) Genga, Cheryl Akinyi Margaret; Maier, ChristophEven though progress has been made in the Kenyan and South African banking sector, Black African women remain a minority in Top Executive leadership positions. Previous research on the “glass ceiling” focuses on Black African women as one homogenous group not acknowledging the diversity dimensions of Black African women from Africa. Invisible factors such as race and ethnicity have been stated to contribute to the glass ceiling in the banking sector, yet this has not been investigated making Black African women more invisible. This research primarily aims to provide an understanding of the intersectionality of race, ethnicity, and career advancement of Black African women in the Kenyan and South African banking sector. This research further aims: to describe the obstacles that Black African women still face, to analyse the diversity of Black African women in management, to identify the reasons as to why some Black African women have been able to crack the glass ceiling in the Kenyan and South African banking sector and to give recommendations to stakeholders as to how they can help crack the glass ceiling for Black African women in the Kenyan and South African banking sector. To address the research objectives, this research applied a qualitative Intercatergorical Intersectionality Approach to provide an understanding of the relationship between race, ethnicity, and gender in the Kenyan and South African banking sector. This was facilitated by the use of semi-structured in-depth interviews and focus groups that were carried out with the participantsbeing Black African women managers in the Kenyan and South African banking sector in Nairobi and Johannesburg, respectively. Data collected from the interviews were transcribed and analysed using thematic analysis in which themes and patterns were identified to address the research objectives. Firstly, findings from the research illustrated a relationship between race, ethnicity, and gender. The extent of the relationship between race, ethnicity, and gender was discussed by the role of race, the role of ethnicity, the intersectionality of race and gender, and the intersectionality of race, ethnicity, and gender in the career advancement of Black African women in the Kenyan and South African banking sector. Secondly, the findings identified the obstacles that Black African women still face in the banking sector, which were discussed and described into three groups: Black African women are their own worst enemies in the banking sector. Thirdly, the findings illustrated the diversity dimensions of Black African women managers from the Kenyan and South African banking sector in relation to their race, ethnicity, and the positions that they held in the banks they were working for. Fourthly, the findings highlighted reasons as to why some Black African women managers had cracked the glass ceiling (discussed with the use of the glass ceiling scale). Fifthly, the findings recommend that stakeholders have to be fully committed if they want to help Black African women crack the glass ceiling in the Kenyan and South African banking sector. In conclusion, through the findings, this research provides a conceptual framework to understand the glass ceiling in relation to the intersectionality of race, ethnicity, and gender of Black African women in the Kenyan and South African banking sectorItem Learning profiles and reading benchmarks: Trends from South African data on early grade reading(University of the Witwatersrand, Johannesburg, 2023-08) Qvist, Jessica Lauren; Schӧer, Volker; Fleisch, BrahmIn South Africa, 90 percent of Setswana learners cannot read for meaning. In this study, I aimed to add to the existing knowledge base by developing learning profiles using the Early Grade Ready Study I longitudinal data. I tracked how Setswana learners with different genders as well as Grade 4 comprehension scores performed in early grade reading components. The findings reveal that learners enter Grade 1 with poor phonological awareness skills, they make slow progress with this skill as well as with letter sounds and word reading in the first grade and greater progress is only made in the second grade. The study also revealed that girls and learners with higher Grade 4 comprehension scores achieved higher phonological awareness, letter sound, word recognition, non-word recognition and oral reading fluency scores in the earlier grades than boys and learners with lower Grade 4 comprehension scores. The implications of this study with regard to teacher pedagogy, assessment and gender equality are discussed.Item A phenomenological study of female entrepreneurial identity, aspiration, and success in South Africa(University of the Witwatersrand, Johannesburg, 2022) Mlotshwa, Semukele Hellen; Murimbika, McEdwardBackground: The rise of identity movements or politics may seem sudden in modern culture, revolutionary in a sense as the world witnesses the reordering of group and group affinity discourse from the #MeToo, #BLM to trans activism. Yet in academic milieu of disciplines such as entrepreneurship, traditional scholarship seems to be stunted in failure to accept that social narratives, group or tribal self-identification, definition and identity are as important in defining history just like any other underlying socio-cultural and economic forces. This is captured well in entrepreneurship scholarship where the discipline is still struggling to build a reliable definition of female entrepreneurship applicable to both developed and developing countries and its effect on their respective economies. There is no unified female entrepreneurship discourse nor a discursive space that effectively accommodate female entrepreneurship interest groups. South Africa as an emerging African economy has not be spared this anomaly where, researchers have paid little attention to women's contributions to socioeconomic well-being through entrepreneurial activity. Although there is a multitude of female-centric debates and policies, their application seems largely rhetorical further accentuating the fragmentation of the entrepreneurship with respect to women participation. This gives the impression that studying female entrepreneurs is the study of the “other”. It is these challenges that inspired this research to explore the phenomenon of female entrepreneurship specifically how they self-identify, set, or define their aspirations and what they consider to be entrepreneurial success. The study goes beyond the dominant quantifiable content of entrepreneurship but rather emphasises the meaning content of entrepreneurship (i.e., nature and characteristics) from female entrepreneurs’ experiences and perspectives of their entrepreneurial practices. Methods: Utilising semi-structured in-depth individual interviews, group meetings, business visits with participants, a qualitative study was conducted using a two-phased phenomenological approach with thirty-five female entrepreneurs in South Africa. The data was analysed in two phases: first, through summative analyses aided by ATLAS.ti version 9.1 data analysis software program and second phase focused on seven participants was through explorative, descriptive qualitative approach. Results: Key themes identified from the data analysis in the two-phased approach were: participative entrepreneurship; resilience and relationship-focused entrepreneurial practice; creativity, resource, and venture control; personal dimension, access to resources and growth; entrepreneurial role, influencers and professional autonomy; market acceptance, self-fulfilment, work-life balance, and financial achievement. Female entrepreneurs simultaneously build, balance, and manage a wide range of entrepreneurial ventures of varying sizes across sectors while maintain both role and social identities. They have diverse entrepreneurial aspirations for personal and collective growth, while defining entrepreneurial success more widely than the present subjective and objective measurements prevalent in extant literature. While others still see their entrepreneurial identities in the male-centric constructs, this phenomenological study illustrates that these generic and traditional male-centric constructs do not adequately captures female entrepreneurial experiences. There is a distinct exhibition of strong personality traits, a high need for achievement, determination as well as perseverance in pursuit of success broadly defined beyond bank balances and turn-over. Women entrepreneurs also express strong views on earning high returns and income to not only grow their business but support their employees, communities, themselves, and their families. Conclusion: Female entrepreneurs in the South African context do not seem to limit their entrepreneurial identities to those in extant definitions based on male-centric metrics. They aspire to build ventures, build and maintain entrepreneurial role identity but not in isolation from their other social identities such gender roles as daughters, sisters, mothers, partners, family builders and leaders, female role models and community leaders. Success is measured beyond the financial and allied subjective measures but is tied to other social identity constructs while accounting for role identity related outcomes such financial achievements, professional legitimacy and acknowledgement, and personal growth. Future studies should test the conceptual model and associated conceptual thresholds proposed in this study on the relationships between identity, aspirations, and perceptions of success by subjecting them to empirical tests. The study provided novel distinctive traits of female entrepreneurs that can provide researchers with improved and inclusive entrepreneurial identity constructs, new measures of entrepreneurial success beyond the dominance of financial super-profits focus which do not consider the other equally important societal measures such as gender equity, sustainability, societal impact, and inclusivity at all levels of entrepreneurship in society. The thesis closes by arguing that the discipline of entrepreneurship needs to be continuously creative, rather than reactive; problematisation of new issues such as addressing female identity, their respective aspirations and perceptions of what success looks like. Only then can the discipline of entrepreneurship continue to be relevant to the present with a future focus without the trap of relativisation of the discipline both in research and practiceItem Women’s Career Advancement in the South African Mining Sector(University of the Witwatersrand, Johannesburg, 2023) Letsoalo, Jelane; Ahwireng-Obeng, AsabeaThe number of women working in South Africa’s mining industry has increased dramatically over the last 15 years or so, with women now accounting for 12% of the industry's workforce. Although mining companies have improved in general, they continue to struggle to attract, advance, and retain women at all levels of employment, more especially in core positions. Mining companies, government and several organizations in South Africa made some efforts to increase the number of women working in the mining industry with the goal of attracting more women to the mining industry and keeping those who are already there to achieve a gender inclusive industry. The efforts made yielded minimal results mainly due to insufficient data on challenges that prevent women from advancing their careers in the industry. Such efforts are guided by data, therefore a survey was conducted to understand what interventions are required from the mining companies and government to assist in advancing women careers in this sector. The survey sought to uncover the strategies that are effective and sustainable in advancing women careers in the South African mining sector within the context of support systems opportunities at individual, companies and government perspectives. The study adopted qualitative research design with open ended questionnaires administered through online platforms. The responses were analysed qualitatively using thematic analysis. A total of 23 respondents were obtained with 13 females and 10 males. Results showed that effective and sustainable strategies to advance women’s careers in the South African mining sector are categorized into personal, corporate and governmental. Themes developed are: individual initiatives, education, support systems, experience, attitude, cultural management, acceptance in workplace, policies, regulations and rewards. Furthermore, effective support systems opportunities are training, mentorship, succession planning, women representation, audits and equity strategy. To ensure that effective support systems opportunities are implemented and sustained, sub-themes that emerged are education and training. 2 The study revealed that it is a collaborative effort, amongst individual, companies and government to advance women’s careers in the South African mining sector. However, personal initiatives (self-development, qualifications and awareness) were the main strategy that worked for many women to advance their careers in the South African mining sector.Item The role of Mzansi Magic’s ‘Makoti, Are You the One’ in facilitating gender discourses(University of the Witwatersrand, Johannesburg, 2023) Vabaza, Ncumisa; Muparamoto, Nelson; Vanyoro, KudzaiisheThe South African Bill of rights prohibits all forms of discrimination based on gender and sex. The government through the National Development Plan encourages stakeholder involvement in the promotion of gender equality. Yet, the experiences of women in various spheres reveal that normative patriarchal socialization persists. This research evaluates the role of local media in facilitating gender discourses that permeate modern-day South African society. This research employs critical discourse analysis (CDA) and critical diversity literacy (CDL) to interpret the dominant gender discourses on the locally produced reality television show Makoti Are You the One? CDA and CDL are used to interpret the representation techniques used to empower and disempower men and women respectively. The research adopts a qualitative research approach, specifically non-participatory observation to comprehend the dynamics in the relationships between the show’s male-female participants as well as the inter-group relationships between female participants on the show. Using discourse, framing and gender theories the study provides an understanding of the techniques used by the media in representing gender, and how these contribute to the co-construction of social meanings assigned to gender. The findings show a persistent imbalance in the representation of gender through local programming, by hegemonically positioning men in superior standing to women who are represented as subjects in their homes and the broader society. These imbalances are contrary to the ideals of gender equality.
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