Faculty of Commerce, Law and Management

Now showing 1 - 4 of 4

Mobile TV as a marketing tool in South Africa: A consumer’s perspective
(2014) Chuchu, T; Chiliya, N; Uta, L
Mobile Television is highly considered to be the next breakthrough application in wireless technology. Recently mobile marketing has become an important method of communication with the recent advances in mobile phone technology. The primary objective of the study was to find solutions that could possibly increase the number of mobile TV subscribers in South Africa so as to increase mobile TV usefulness as a marketing tool for products and services. The design of the study was a quantitative design. This research involved distributing a questionnaire at The University of The Witwatersrand to a sample group of 380 students between the ages of 18 to 25. The data collected was analysed using Statistical Analysis Software (SAS) Enterprise Guide 5.The results of the empirical study indicated that size of screens being too small was a major concern for mobile TV viewers and would make viewers less likely consider viewing mobile TV.
Factors affecting the adoption of unified communication services amongst SMEs in South Africa
(2013-10-10) Jankovich, Andrea
Unified communications is considered to hold much promise in the ICT space, with a specific focus on the many benefits it has to offer the organizations that choose to embrace it, such as the reduction in communication costs and improvement of productivity levels. In reality, and particularly for South African SMEs, unified communications has proven not only difficult to successfully adopt but even harder to implement. This study explores the factors affecting the adoption of unified communication services amongst the SMEs in South Africa. Indepth, semi-structured interviews were used to gather information from management and owners of SMEs operating across a variety of industries. The main findings were that SMEs are affected by both the internal and external factors when it came to their decision on whether or not to adopt unified communication services. In addition, successful implementation of this technology relies heavily upon psycho-sociological factors, with management and staff presenting equal reluctance in making the shift towards using new and improved technologies. Finally, it was also found that although ICT keeps evolving, humans continue to prefer more interactive channels of communication with one another.
Implementing changes in integrated marketing communication strategies in South Africa.
(2013-10-08) Brauns, Myrna
The marketing landscape has changed due to rapid advancement in technology, globalisation and the internet. Marketing has become a relationship consisting of two-way communication. Integrated marketing communications (IMC) is more of a holistic imperative. The marketing professional needs to adapt their IMC strategies to incorporate these new developments. The report examines the impact that the changes in communication are having on IMC strategies. It also examines the challenges that the marketing professional faces, as a result of these changes, in the implementation of an IMC strategy. The research was conducted using qualitative methodology, utilising a semistructured interview schedule. In-depth interviews were conducted with 11 marketing professionals, the data was content analysed, and themes were established. The research into changes in IMC strategies elicited five themes which are: communication is more interactive and instantaneous; the advances in information technology (IT) enhance data gathering and predictive analytics; alternate channels of communication are available and media consumption is changing; IMC is a holistic marketing strategy which creates a brand experience; and compliance to legislation and reputation management. The research also uncovered four challenges that marketers face which contribute to the ineffective implementation of IMC strategies. These challenges are: corporate silos; budget constraints; un-coordinated internal and external resources; the lack of utilisation of suitable marketing metrics; and new skills for marketing professionals
Communication factors in agile software development teams in South Africa
(2012-10-02) Foster, Juan Edwin
The objective of this research was to identify the communication factors in agile software development teams in South Africa. There was one research proposition set up from the literature review. A sample of South African agile practitioners was used and the respondents were interviewed using a semi-structured open-ended questionnaire. The results were evaluated using content analysis. The research findings concluded that the communication factors in agile software development teams are goals and objectives, people utilisation and coaching, trust and conflict resolution, leadership and management, documentation, problem solving and decision making process, evaluation and motivation and culture and environment. The research proposition produced another factor which was personalities. The key recommendations include that agile practitioners should use the communication factors from the research in order to improve the flow of communication within the team and to assist them in discovering how to mature in their team dynamics.

Faculty of Commerce, Law and Management

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