Factors affecting the adoption of unified communication services amongst SMEs in South Africa
Date
2013-10-10
Authors
Jankovich, Andrea
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Abstract
Unified communications is considered to hold much promise in the ICT space,
with a specific focus on the many benefits it has to offer the organizations that
choose to embrace it, such as the reduction in communication costs and
improvement of productivity levels. In reality, and particularly for South African
SMEs, unified communications has proven not only difficult to successfully adopt
but even harder to implement. This study explores the factors affecting the
adoption of unified communication services amongst the SMEs in South Africa. Indepth,
semi-structured interviews were used to gather information from
management and owners of SMEs operating across a variety of industries. The
main findings were that SMEs are affected by both the internal and external
factors when it came to their decision on whether or not to adopt unified
communication services. In addition, successful implementation of this technology
relies heavily upon psycho-sociological factors, with management and staff
presenting equal reluctance in making the shift towards using new and improved
technologies. Finally, it was also found that although ICT keeps evolving, humans
continue to prefer more interactive channels of communication with one another.
Description
MBA thesis
Keywords
Communication, Small and micro businesses, Information technology