Electronic Theses and Dissertations (PhDs)

Permanent URI for this collectionhttps://hdl.handle.net/10539/37993

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    Newsroom Culture and Journalistic Practice at the South African Broadcasting Corporation (SABC): An Ethnographic study
    (University of the Witwatersrand, Johannesburg, 2024) Dlamini, Tula; Chiumbu, Sarah
    This research sets out to examine newsroom culture and journalism practice at the South African Broadcasting Corporation (SABC). The primary objective is to understand the factors inside the SABC newsroom that impact the construction of news stories and current affairs productions. Anchored on Pierre Bourdieu’s theories of the habitus, doxa, and capital, together with Habermas’ concept of the Public Sphere, this thesis describes the newsroom culture of the SABC between 2016 and 2021 based on everyday work experiences and perspectives of news workers, managers at the broadcaster and available documents. As a secondary objective, the study explores how SABC newscasts and current affairs programming mediate news. Specifically, the content analysis of News and Current Affairs products assesses how the SABC mediated pluralist politics during the 2016 local government elections from the perspective of normative public sphere principles and examines how routines, practices, and professional values broadly impacted the broadcaster’s coverage, particularly the contested issue of ‘land’. The study is essentially a qualitative ethnography of the SABC newsrooms, although a multi-method approach is adopted to arrive at a more encompassing view of the journalistic culture of News and Current Affairs construction at the broadcaster. The 2016 period and after are interesting because these are also moments in time when the SABC newsroom was characterised by widely reported tension and editorial turmoil. The findings reveal some of the embedded structural systems in the SABC’s newsrooms, such as the role of the management hierarchy and the institutional norms, shared professional values, and routines that journalists use to achieve functional ends for the broadcaster. Furthermore, the study identifies a gap in the general scholarship of the SABC. For example, fewer studies have attempted to account for the culture and journalistic practice inside SABC newsrooms, all of which have impacted directly on the general operations of the broadcaster and execution of its PSB mandate.
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    Analyzing Financial Survival Strategies for Public Service Broadcasters in Disruptive Environments: A Case Study of SABC and Alternative Funding Models
    (University of the Witwatersrand, Johannesburg, 2024) Mnguni, Thamba Isaack; Koba, Yolo
    Following the upsurge in globalization, digitization, and audience fragmentation, public service broadcasting and its legitimacy are often questioned, if not undermined. This study explores the financial survival of public service broadcasters in the digital era. The lack of funding for public broadcasters has a bearing impact, affecting the delivery of public mandate, diversity of content, cultural diversity, inadequate production of television content, and editorial independence due to the lack of funds. In production, producers often need reduced production budgets, thus limiting the quality of the media output and the representation of audiences. Using a qualitative approach, in-depth interviews, and the case of the South African Broadcasting Corporation (SABC), this study argues that traditional public broadcasters need to modernize their business operations and adopt technology and innovation to survive against competition while retaining the public service mandate as its Unique Selling Point (USP). This paper also highlights internal and external organizational impediments that have thus far hindered the successful financial operation of the SABC. This, therefore, leads to questions about the legitimacy and democratic role of public broadcasters. In response to the financial challenges exerted by poor funding from the government, poor commercial revenues, and TV license evasion, this study argues that public broadcasters can deploy multiple alternative revenue streams to harness revenues to make up for the shortfalls with traditional revenues. As a result, this study recommends four funding models for the SABC to harness alternative revenues: Services and Commercial model, Endowment Funding and Licensing and Public Private Partnership (PPP) initiatives and the Hybrid model. This study also reveals that the legitimacy of the SABC as a public broadcaster is hanging on a shoestring until the matter of Analogue Switch Off (ASO), Set Top Boxes (STBs), and Digital Terrestrial Television (DTT) are successfully resolved by the government.