Electronic Theses and Dissertations (Masters/MBA)

Permanent URI for this collectionhttps://hdl.handle.net/10539/37942

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The Potential for Non-Fungible Tokens (NFTs) in Brand Marketing
(University of the Witwatersrand, Johannesburg, 2023) Sawu, Rohini
This research is an exploration of the potential role of non-fungible tokens (NFTs) in brand marketing communications in a South African context