The Potential for Non-Fungible Tokens (NFTs) in Brand Marketing
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
This research is an exploration of the potential role of non-fungible tokens (NFTs) in brand marketing communications in a South African context
Description
A research report submitted in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023
Keywords
Non-fungible tokens, NFTs, brands, Marketing, Marketing communications, Brand equity, IMC, Consumer packaged goods, CPG, UCTD
Citation
Sawu, Rohini. (2023). The role of design houses [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.https://hdl.handle.net/10539/40346