Wits Business School (ETDs)

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Browsing Wits Business School (ETDs) by School "Wits Business School"

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    Leveraging digital technology for employee engagement in the banking sector in South Africa
    (University of the Witswatersrand, Johannesburg, 2023) Mvundla, Precious Vamisile
    Employee engagement in the context of the fourth industrial revolution has already become topical in many workplaces. However, the industrial revolution brings uncertainties that may affect employees' engagement in their jobs. Therefore, new research and evidence may be required to accurately understand what factors are essential for employee engagement in the new world of work and the importance of leveraging digital technology as a critical element in promoting employee engagement. The study followed a quantitative design to understand the association between training and development, communication, and pay and benefits with employee engagement in the context of the fourth industrial revolution. An online questionnaire was used to collect data from participants. The banking sector was chosen as a sampling frame to get the participants. 5-point Likert scale questions will be used. Data will be analysed in Stata Software. The analysis used a non- parametric test because Likert scale data is ordinal. The results were then compiled into a research report. Training and development showed the strongest correlation with employee engagement. Compensation and communication were also correlated with employee engagement but to a lesser extent than training. Different authors point to the importance of these factors, such as efficient communication in the face of a rapidly changing workplace where employees are hungry for new information as it comes and also for training opportunities to prepare and make them ready for a new world of work. In the mix of all this, pay and benefits remain relevant for engaging employees. Therefore, companies seeking to keep their employees engaged must leverage digital technology as a critical element in promoting employee engagement.
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    The impact of trust in online shopping behaviour of the middle class in Gauteng
    (University of the Witswatersrand, Johannesburg, 2023) Mafokeng, Thabo
    I can genuinely affirm that reaching such an achievement would not have been possible without the support of many individuals. I extend my heartfelt gratitude to Professor Adheesh Budree for supervising my research throughout the past year. Thank you once again for your patience, time, invaluable ideas, and constant motivation. I appreciate your meticulous review of my study and your constructive comments and suggestions. I also express my thanks to Ms. Ayanda Magina and Professor Jabulile Msimango Galawe for their expertise and guidance, as well as to all the other individuals who contributed by participating in the research questionnaire. I am deeply grateful for every bit of assistance and effort. Lastly, I offer special thanks to my family for their unwavering support, understanding, and patience. It is with you that this study has found its place
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    The perceptions of customer use on mobile applications in the telecommunication industry of south africa
    (University of the Witswatersrand, Johannesburg, 2023) Manentsa, Sisonke
    In South Africa, mobile applications in telecommunications are constantly developing and introducing new products and features to the market. South Africa is following in the footsteps of other countries by investing in mobile applications to deliver products and services. Mobile applications are topical in boardrooms. Various models established by academia and practice have highlighted numerous factors that are necessary, but few exist on how mobile application factors occur in the telecommunications industry. The purpose of this study is to determine factors that influence the use of mobile application and to examine the extent to which customer satisfaction influences the use of mobile applications. As a result, this exploratory quantitative study investigates their relevance to the South African telecommunications industry. An online survey was distributed to 300 South African users of mobile applications through emails. A total of 167 responses were received. The results were analysed using descriptive analysis, structural equation modelling to determine the contribution of different factors on the use of telecommunication mobile applications, Principal Components Analysis (CPA) was used to ensure that the data is convergent, different and a structural fit model was performed to determine model fit. The findings revealed that general awareness, performance expectancy, effort expectancy, facilitating condition, system quality, individual innovation, and customer satisfaction are factors that influence the use of telecommunication mobile applications. Surprisingly, social influence has a negative impact on the use of telecommunications mobile applications. This study reveals that social influence does not influence the use of telecommunication mobile applications. Furthermore, respondents of this study strongly agree that customer satisfaction is critical for motivating use of telecommunication mobile applications. This report has made a number of contributions, a theoretical contribution has been made by developing and testing an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model for mobile applications in the telecommunications industry of South Africa context. The model includes factors such as system quality, individual innovation, general awareness, customer satisfaction. This research's contextual contribution assists the South African telecommunications industry in more ii effective ways, guiding them toward the usage of mobile applications. The practical contribution indicates that the telecommunications industry should concentrate its resources and investments on increasing customer awareness of mobile applications, providing products and features on mobile applications that are simple to use and appropriate for the task at hand, maintaining a low failure rate, and maintaining an environment that promotes the use of mobile applications