Leveraging digital technology for employee engagement in the banking sector in South Africa
Date
2023
Authors
Journal Title
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Publisher
University of the Witswatersrand, Johannesburg
Abstract
Employee engagement in the context of the fourth industrial revolution has already become topical in many workplaces. However, the industrial revolution brings uncertainties that may affect employees' engagement in their jobs. Therefore, new research and evidence may be required to accurately understand what factors are essential for employee engagement in the new world of work and the importance of leveraging digital technology as a critical element in promoting employee engagement. The study followed a quantitative design to understand the association between training and development, communication, and pay and benefits with employee engagement in the context of the fourth industrial revolution. An online questionnaire was used to collect data from participants. The banking sector was chosen as a sampling frame to get the participants. 5-point Likert scale questions will be used. Data will be analysed in Stata Software. The analysis used a non- parametric test because Likert scale data is ordinal. The results were then compiled into a research report.
Training and development showed the strongest correlation with employee engagement. Compensation and communication were also correlated with
employee engagement but to a lesser extent than training. Different authors point to the importance of these factors, such as efficient communication in the face of a rapidly changing workplace where employees are hungry for new information as it comes and also for training opportunities to prepare and make them ready for a new world of work. In the mix of all this, pay and benefits remain relevant for engaging employees. Therefore, companies seeking to keep their employees engaged must leverage digital technology as a critical element in promoting employee engagement.
Description
A research article submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Business Administration
Keywords
UCTD, Employee engagement, Communication, Technology, Training, Remuneration