The impact of trust in online shopping behaviour of the middle class in Gauteng
| dc.contributor.author | Mafokeng, Thabo | |
| dc.date.accessioned | 2024-05-20T13:50:00Z | |
| dc.date.available | 2024-05-20T13:50:00Z | |
| dc.date.issued | 2023 | |
| dc.description | A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in the field of Digital Business | |
| dc.description.abstract | I can genuinely affirm that reaching such an achievement would not have been possible without the support of many individuals. I extend my heartfelt gratitude to Professor Adheesh Budree for supervising my research throughout the past year. Thank you once again for your patience, time, invaluable ideas, and constant motivation. I appreciate your meticulous review of my study and your constructive comments and suggestions. I also express my thanks to Ms. Ayanda Magina and Professor Jabulile Msimango Galawe for their expertise and guidance, as well as to all the other individuals who contributed by participating in the research questionnaire. I am deeply grateful for every bit of assistance and effort. Lastly, I offer special thanks to my family for their unwavering support, understanding, and patience. It is with you that this study has found its place | |
| dc.description.librarian | MM2024 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.uri | https://hdl.handle.net/10539/38520 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witswatersrand, Johannesburg | |
| dc.rights | © University of the Witswatersrand, Johannesburg | |
| dc.school | Wits Business School | |
| dc.subject | Perceived value | |
| dc.subject | Satisfaction and trust | |
| dc.subject | User experience | |
| dc.subject | Electronic word of mouth | |
| dc.subject | Security and trust and Website quality | |
| dc.subject.other | SDG-8: Decent work and economic growth | |
| dc.title | The impact of trust in online shopping behaviour of the middle class in Gauteng | |
| dc.type | Dissertation |