The role of entrepreneurial coaching on the success of black women- owned SMEs
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
Background: A clear definition of coaching in the context of entrepreneurship is still lacking. This kind of support is progressively becoming more popular to
aid black women entrepreneurs succeed as first and second generation business owners. However, research on how well such a support measure generates revenue is currently being investigated.
Aim: This research study is aimed at exploring the role of entrepreneurial coaching on the success of black women-owned SMEs.
Setting: This research was carried out in South Africa with 15 black women entrepreneurs located in different parts of the country. Moreover, the study focused on registered SMEs.
Method: To enable the exploration of personal experiences, a qualitative research approach was employed. Therefore, 15 in-depth interviews using semi-structured questions were used to collect the data and the thematic analysis was used as a tool of analysis.
Findings: The study established that black women business owners in the SME sector are increasingly discovering the benefits of entrepreneurial coaching as a form of support. The study established a strong positive relationship between entrepreneurial competencies and entrepreneurial efficacy as key factors in coaching initiatives. The confusion of the terms mentoring and coaching is one that still exists where the concepts are used interchangeably. Lastly, black women face difficulties that can be divided into
Four categories; namely, entrepreneurial competencies, entrepreneurial exposure, being the racial and gendered minority group, and how this group of women is put in a vulnerable position to perform sexual favours to advance businesses.
Conclusion: The study deduces that the role of entrepreneurial efficacy is the foundation of building entrepreneurial competencies. The study will be helpful vii to entrepreneurial coaches and mentors, policymakers and organizations,
black women who manage their own businesses, investors and funders, and
the academic community
Description
A research report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023
Keywords
Entrepreneurial coaching, Entrepreneurship, SMEs, Mentorship, Entrepreneurial competencies, Social cognitive theory, UCTD
Citation
Kunene, Ntandoyenkosi. (2023). The role of entrepreneurial coaching on the success of black women- owned SMEs [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.