Machine Learning applied to Computational Creativity: The use of AI in Authoring Film Screenplays

dc.contributor.authorSerapelo, Thuto
dc.contributor.supervisorWhitcher, Raymond
dc.date.accessioned2025-07-22T12:36:02Z
dc.date.issued2024
dc.descriptionA research report submitted in fulfillment of the requirements for the Master of Arts in Digital Arts, In the Faculty of Humanities, Wits School of Art, University of the Witwatersrand, Johannesburg, 2024
dc.description.abstractArtificial Intelligence, from the inception of the field in the 1950s, supported the notion of having computer software or programs that are capable of exhibiting creativity or applications that can execute tasks that are deemed to be creative. This research addresses the question: To what extent can Artificial Intelligence exhibit creativity in authoring film screenplays, as evaluated through a comparative analysis using the 90-point screenplay guideline? - This study delves into the nuances of film structure, plot, dialogue, character, emotion and narratology. The results revealed that although Artificial Intelligence is on par with human creativity when analysing some aspects of narratives/screenplays. It still lags in the other elements examined, and where AI produced superior work is when it worked in collaboration with a human screenwriter and did far worse when working entirely alone and unaided. This research offers insights into the broader implications of AI in the creative arts, indicating a promising yet complex future.
dc.description.submitterMM2025
dc.facultyFaculty of Humanities
dc.identifier.citationSerapelo, Thuto . (2024). Machine Learning applied to Computational Creativity: The use of AI in Authoring Film Screenplays [Masters dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/45685
dc.identifier.urihttps://hdl.handle.net/10539/45685
dc.language.isoen
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.rights© 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.
dc.rights.holderUniversity of the Witwatersrand, Johannesburg
dc.schoolWits School of Arts
dc.subjectUCTD
dc.subjectArtificial intelligence (AI)
dc.subjectComputational Creativity
dc.subjectMachine Learning (ML)
dc.subjectNatural Language Processing (NLP)
dc.subjectAutomatic Text Generation
dc.subject.primarysdgSDG-9: Industry, innovation and infrastructure
dc.titleMachine Learning applied to Computational Creativity: The use of AI in Authoring Film Screenplays
dc.typeDissertation

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