How Does the Media Frame Human Trafficking in South Africa: A Study of Four Metropolitan Newspapers

Abstract

Human trafficking has become a widely discussed topic in the South African media in recent years, with an apparent increase in media reports on kidnappings, abductions and arrests. Given the severity and frequency of the crime, and that it happens in South Africa, the way in which the media frames its coverage of human trafficking is important in terms of creating public awareness and even informing lawmakers. This research investigates how the print media in South Africa frames its stories on human trafficking by looking at coverage in four metropolitan newspapers, The Star, The Cape Times, The Witness and The Pretoria News, from 2015 to 2019. This time frame was chosen as it is the period in which unabridged birth certificates for minors were introduced and then removed, in an effort to combat human trafficking by the South African government. Based on an analysis of a total of 306 articles, the findings from this study indicate that when it comes to human trafficking, there is a striking absence of investigative reporting on the topic. Coverage of human trafficking in South Africa tends to happen when prominent people are involved, or comment, or if an event like a court case happens. Amongst the frames identified, the topic of sex trafficking and sex work is often misunderstood, and yet reports on human trafficking are linked to sex trafficking the most. A high volume of reports deal with child exploitation. While the media is dependent on international stories for some of its coverage, these are often not given a local angle or relevance.