The role of culture and environmental factors on entrepreneurship in Johannesburg, South Africa

Abstract

This paper investigated the entrepreneurial intentions of high school learners in Johannesburg, South Africa. The study was based on the entrepreneurial event model and the theory of planned behaviour. The objective of the study was to test whether these models could help explain the entrepreneurial intentions of high school learners in a South African context and whether the results would differ from the traditional Eurocentric studies given the country’s cultural and environmental nuances. The study took further to understand the perceptions of the regulatory environment and whether this impacted the relationship between entrepreneurial intention and its antecedents, perceived desirability and perceived feasibility. The study was conducted by means of a survey using a structured questionnaire. Descriptive statistics and multiple regression was used to analyse the data. The results indicated that the entrepreneurial intention of the students could be predicated by their attitude towards becoming an entrepreneur as well as their perceived desirability of entering entrepreneurship. The questionnaire was found to be a valid instrument in measuring entrepreneurial intention of high school learners in Johannesburg, South Africa. Recommendations for legislature, educators and researchers have been highlighted