Social media as a sphere of violent discourse in times of civil unrest: A case study of the 2021 looting in South Africa
Date
2024-03-15
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
Social media has been used by activists in contemporary civil upheavals.The content created by these activists is believed to predict offline protest behaviour. There was previously no corelation drawn between social media usage and real-world behaviour, however, recently protesters’worldwide use of social media platforms provide an unparalleled opportunity to witness how social media usage can have real-world behavioural ties (Mina, 2019). This study's main objective was to investigate the extent to which social media, specifically X (formerly Twitter), was used as a forum for violent discourse during times of civil unrest. In particular, it examines the looting that occurred in South Africa in 2021 July under the hashtags,#LootingSA and #FreeZuma, that started in KwaZulu-Natal province on 8 July 2021 and spread to the Gauteng province. It is well recognised that social media sites enable users to communicate, share knowledge, and produce digital content. Social media has also served as an activist platorm during times of civil disturbance (Lim, 2012). This study adds to the current literature by elucidating howpeople’s engagement in X (formerly Twitter) as a social media platform was used to createa discourses of violence during the 2021 looting. Protest Participation Theory (PPT) and Galtung’s Theory of Violence (GTV) media theories have been used to drive this study and has further supported the findings from a theorectical standpoint. . The study used a qualitative approach and employed a thematic analysis technique to analyse data. The units of analysis, violent tweets, revealed a substantial presence of aggressive language, calls for violence, threats, and incitements to harm during the civil unrest period. Interestingly, a significant portion of these tweets did not explicitly endorse violence but circulated content related to violent acts e.g Tweets containing voilent content. In contrast, non-violent tweets predominantly centered around the arrest of former President Jacob Zuma with sentiments expressing disapproval, critique, or support for the arrest of the former president. The study acknowledged instances where X (formerly Twitter) was used for personal agendas and entertainment indicating a diverse range of discussions on social media related to violence. The non-violent tweets highlighted both opposition and support for Jacob Zuma's arrest with a smaller percentage categorised as "not related" and not taking a clear stance on the overarching topic. The research primarily focused on measuring the prevalence of looting activities rather than delving into the detailed aspects of the "how" question.
Description
A research report submitted in partial fulfillment of the requirements for the degree of Master of Arts in Media Studies to the Faculty of Humanities, University of the Witwatersrand, Johannesburg, 2024
Keywords
Social media, X (formerly Twitter), Looting, Civil unrest, #LootingSA and #FreeZuma
Citation
Malaka, Chaboke Prince. (2024). Social media as a sphere of violent discourse in times of civil unrest: A case study of the 2021 looting in South Africa [Master’s dissertation, University of the Witwatersrand, Johannesburg].