A commuters’ perspective on the adoption of e-payment solutions in the minibus-taxi industry
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
Adopting electronic payment systems (e-payment) has become more widespread in many South African industries. Due to their convenience, security, accessibility, and efficiency, e-payment methods are widely perceived as the primary and preferred mode of transaction. Commuters' perceptions, experiences, and attitudes towards using e-payment solutions for travel are examined. A quantitative methodology was employed to gather various commuter perspectives and viewpoints and identify potential barriers to adoption. Data collection focused on Gauteng public transport commuters to ensure the study's relevance to the target population. This research offers valuable guidance for decision-makers in developing practical solutions that promote the broader adoption of e-payment systems within the public transportation sector. It provides valuable insights into the discourse on modernising and enhancing payment systems in public transportation while shaping the future of urban mobility. By comparing the results of this study with recent research, a further contribution is made to a more comprehensive understanding of user perceptions of adoption in this domain. Additionally, the study suggests government intervention and regulation to ensure the successful implementation and adoption of e-payment systems. Ultimately, the study's findings underscore the potential benefits of e-payments to enhance the overall experience, efficiency, convenience, and customer satisfaction for commuters using minibus taxis, fostering optimism about adopting e-payment adoption by both commuters and businesses. The digital revolution of urban transportation makes it imperative to understand commuters' behaviours and engagement with e-payment systems in the context of minibus.
Description
A research report submitted in partial fulfilment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law, and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024
Keywords
Digital payment, Minibus Taxis (MBT), Mobile payments, Cash handling, Taxi industry, Tap and go, Fourth South Western Township (Minibus), Small and Medium Enterprise, UCTD
Citation
Ramabale, Frank. (2024). A commuters’ perspective on the adoption of e-payment solutions in the minibus-taxi industry [Master’s dissertation, University of the Witwatersrand, Johannesburg].WireDSpace.