Exploring South African entrepreneurs leveraging technology for innovation and growth
| dc.contributor.author | Ndou, Lufuno | |
| dc.contributor.supervisor | Sibanda, Tonderai | |
| dc.date.accessioned | 2025-12-04T08:51:54Z | |
| dc.date.issued | 2025 | |
| dc.description | A research report submitted in fulfillment of the requirements for the Master of Business Administration, in the Faculty of Commerce Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2025 | |
| dc.description.abstract | This qualitative study explores the drivers, challenges, and external enablers influencing how Soth African SMMEs adopt technologies such as cloud computing, artificial intelligence (AI), and mobile applications to support innovation and growth. Guided by the Resource-Based View (RBV) and Diffusion of Innovation (DOI) theory, the study investigates, what motivates technology adoption, what challenges are encountered, and how external factors such as support services and infrastructure influence the adoption process. Through thematic analysis of in-depth interviews, the study finds that while technology enhances efficiency and scalability, its uptake is often constrained by financial limitations, digital skills gaps, and limited institutional support. The study recommends targeted policy interventions, improved access to funding, and practical skills development to support SMMEs digital transformation. | |
| dc.description.submitter | MM2025 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.citation | Ndou, Lufuno. (2025). Exploring South African entrepreneurs leveraging technology for innovation and growth [Master`s dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/47793 | |
| dc.identifier.uri | https://hdl.handle.net/10539/47793 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2025 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | UCTD | |
| dc.subject | Technology adoption | |
| dc.subject | SMMEs | |
| dc.subject | cloud computing | |
| dc.subject.primarysdg | SDG-8: Decent work and economic growth | |
| dc.subject.secondarysdg | SDG-9: Industry, innovation and infrastructure | |
| dc.title | Exploring South African entrepreneurs leveraging technology for innovation and growth | |
| dc.type | Dissertation |