The impact of the Protection of Personal Information Act on online consumers’ privacy concerns
| dc.contributor.author | Mosakoa, Panki Patrick | |
| dc.date.accessioned | 2024-09-10T08:07:48Z | |
| dc.date.available | 2024-09-10T08:07:48Z | |
| dc.date.issued | 2023 | |
| dc.description | A research report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration. to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023 | |
| dc.description.abstract | Globally, consumer privacy remains a major concern when shopping online and merchants are collecting and using personal information. However, many nations have been responding with personal data protection laws to protect individuals’ human rights to privacy. In South Africa, the government introduced the Protection of Personal Information Act (POPIA) in 2013 and fully enacted in July 2020. This study aimed to investigate the impact of POPIA on online shoppers' privacy concerns by examining consumer privacy concerns before and after POPIA was introduced and also determine the extent to which knowledge of POPIA has influenced online privacy concerns. A quantitative methodology using descriptive statistics and hypothesis testing was adopted to guide the analysis of data collected from a random sample drawn from students of one South African university using a pre-designed questionnaire. The results support the hypothesis that online shoppers' privacy concerns have not changed before and after the POPIA enactment. The descriptive statistics revealed that online shoppers lack knowledge of POPIA and still have concerns about the safety of their personal information, credit card and identity information theft, and impostor online organisations. With increased data breaches and deliberate information disclosure, these concerns prevent consumers from shopping online because of personal information safety fears. It is recommended that policymakers introduce more awareness campaigns and case laws of the legislation to the public. Organisations can invest more in employee training and development initiatives on POPIA regulations, POPIA compliance on internal systems, and online platforms to sensitise staff and minimise possible litigation | |
| dc.description.submitter | MM2024 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.citation | Mosakoa, Panki Patrick . (2023). The impact of the Protection of Personal Information Act on online consumers’ privacy concerns [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.https://hdl.handle.net/10539/40646 | |
| dc.identifier.uri | https://hdl.handle.net/10539/40646 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2023 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | POPIA | |
| dc.subject | Online shoppers | |
| dc.subject | Privacy concerns | |
| dc.subject | Personal information protection | |
| dc.subject | UCTD | |
| dc.subject.other | SDG-8: Decent work and economic growth | |
| dc.title | The impact of the Protection of Personal Information Act on online consumers’ privacy concerns | |
| dc.type | Dissertation |