The implementation of digital technologies in South African fast moving consumer goods factories

dc.contributor.authorNaidu, Yogandra
dc.date.accessioned2025-02-10T12:43:58Z
dc.date.issued2024
dc.descriptionA research report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024
dc.description.abstractThe advent of the Fourth Industrial Revolution (4IR) has seen the implementation of digitaltechnologies, or digitalisation, spread across several different industries on a massive globalscale. As technologies improve, the applications for their uses can be expanded into differentindustrial sectors, and more specifically manufacturing. This study focuses on theimplementation of digital technologies in South African fast moving consumer goods(FMCG) factories and what enables and deters their successful rollout. A thematic, qualitativeanalysis of the data, obtained from conducting semi-structured interviews with participantswithin the industry, allowed for ten unique enablers and deterrents to be identified. TheTechnology-Organisation-Environment (TOE) framework was utilised to categorise thesefactors into relevant categories. The study was also able to establish a baseline for currentlyinstalled digital technologies in these firms, and what future technologies would be the mostbeneficial to the industry. In South Africa prohibitive costs, socioeconomic issues and a lackof infrastructure deter the implementation of digital technologies, while operational benefits,top management drive and global competitiveness drive digitalisation. A strategic roadmapwas also created to allow firms to better leverage their time and resources during theimplementation stages of digitalisation
dc.description.submitterMM2025
dc.facultyFaculty of Commerce, Law and Management
dc.identifier.citationNaidu, Yogandra. (2024). The implementation of digital technologies in South African fast moving consumer goods factories [Master’s dissertation, University of the Witwatersrand, Johannesburg].WireDSpace.https://hdl.handle.net/10539/43824
dc.identifier.urihttps://hdl.handle.net/10539/43824
dc.language.isoen
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.rights© 2025 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.
dc.rights.holderUniversity of the Witwatersrand, Johannesburg
dc.schoolWITS Business School
dc.subjectIndustry 4.0. digitalisation
dc.subjectManufacturing
dc.subjectTOE-framework
dc.subject.otherSDG-9: Industry, innovation and infrastructure
dc.titleThe implementation of digital technologies in South African fast moving consumer goods factories
dc.typeDissertation

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