Beyond Cultural Work: An exploration of the place of various professionals in solo exhibitions of established visual artists in Johannesburg

Abstract

This research report is an exploration of the place of various professions in solo exhibitions of established visual artists in Johannesburg. Using a qualitative approach within the constructivist ontology paradigm, the central question to be answered in this study is: How do solo exhibitions of established visual artists in Johannesburg bring on board cultural and non-cultural professions. This study is important to the visual arts sector because it provide a theoretical knowledge useful for gaining a deeper understanding about different professions in solo exhibitions of established visual artists of Johannesburg. Deploying the value chain concept ,cultural employment and protean and boundaryless career concepts, I expostulate that solo exhibitions of established visual artists of Johannesburg bring on board cultural and non-cultural professions based on the value they bring to different stages of an exhibition.