The significance of cannabis farming for livelihood generation in South Africa

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University of the Witwatersrand, Johannesburg

Abstract

This research investigated the possible role of cannabis cultivation in generating livelihoods in South Africa, which is grappling with significant unemployment and economic inequality. Amidst the changing legal status and growing global economic promise of the cannabis sector, this study evaluated the opportunities and challenges in using cannabis cultivation as an economic stimulus. The research adopted a qualitative research design, using in-depth structured interviews with principal stakeholders, such as farmers, policymakers, and experts in the industry. Facts indicated that although the cultivation of cannabis is able to drive economic development, enable employment, and stimulate investment opportunities, its full commercialization is still hindered by regulatory hurdles, capital shortfall, and social stigma. Research aligns with the Structural-Change Theory (Schiliro, 2012), a theory that describes economic change of traditional activities through the embracement of technological innovation as well as policy development. Furthermore, the study points out that nations with well-developed cannabis industries, like Canada and some U.S. states, have managed to utilize legalization for economic gain (Krishna, 2023). South Africa has the potential to seize the same economic gains, as long as regulatory processes are simplified and investment in infrastructure and market inclusivity is given priority. Despite some recent policy progress, such as the legalization of private consumption of cannabis in 2018, South Africa's commercial cannabis industry is underdeveloped, owing to obscure policies and stringent licence requirements. Interviews with stakeholders within the industry disclosed that small-scale growers have poor access to formalized markets and are confronted by economic and technological limitations, bar them from the ability to benefit economically from the production of cannabis. This research highlights the need for holistic policy interventions that enable fair access to the cannabis industry by both small and large- scale producers. Among the main obstacles noted is the lingering social stigma surrounding cannabis production and use, which still discourages potential investors and restricts public acceptance. It is important to address these perceptions through public education campaigns and community outreach in order to normalize the cannabis industry and increase public and private sector participation. The research also points to the importance of dedicated financial support v mechanisms, such as government-guaranteed funding programs, public-private partnerships, and institutional financial support, to increase industry participation and expansion. Additionally, the report calls for the creation of a strong value chain of cannabis, ranging from cultivation and processing to export and distribution. Investment in plant and processing infrastructure, as well as the promotion of value-added cannabis products like industrial hemp and medicinal extracts, can greatly improve the economic viability of the sector. By including such factors in national development policies, South Africa can create a sustainable and fair cannabis industry that contributes to employment generation, rural development, and Gross Domestic Product (GDP) growth. The research concludes that policy reform, financial incentives, and cooperation between key stakeholders are critical to unlocking the full potential of the industry. The recommendations range from regulatory reforms, fiscal support mechanisms, and cooperative stakeholder engagement towards facilitating a sustainable and inclusive cannabis industry in South Africa. The findings inform ongoing policy debates and form a basis for further research on the contribution of cannabis towards economic development and rural transformation

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A research report submitted in fulfillment of the requirements for the Master of Management in the field of Digital Business, in the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2025

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Litlhakanyane, Nombulelo . (2025). The significance of cannabis farming for livelihood generation in South Africa [Masters dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/49145

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