The implementation of digital transformation in the South African retail industry

Abstract

Many organisations across all industries are pressured to re-think and re-imagine theirorganisational structures, processes and business models in light of the digital era. Thisincrease has disrupted organisations, as technology is changing how organisationsoperate, and most are pressed to move from their original business models. Thistransformation of business models, processes and business outcomes enabled by anorganisation’s ability to apply new digital technologies to transform their current businessmodels and processes is referred to as Digital Transformation. Organisations withsuccessful DT implementation have recorded benefits in interacting with their customers.It also results in streamlined business processes and the creation of new business models.This study explored the current understanding, implementation drivers, and challenges ofDT implementation within the SA retail sector, focusing on those in leadership positionsand DT SMEs to gain insight into the current status quo and identify any misalignmentswithin the sector. This exploratory study examines the implementation of DigitalTransformation (DT) in the South African retail sector. Semi-structured interviews wereused to conduct this study to explore the participants’ experiences and knowledge; thestudy participants were individuals who were in leadership positions or were DT subjectmatter experts.Some of the key research findings from the study established the understating of DT inthe retail sector when participants defined DT as inclined towards process changes,process improvements, and transformation of the organisation. E-commerce emerged asa key DT trend within the retail sector