The use of digital technologies by financial institutions to offer personalised offerings and bespoke customer experience in Gauteng
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
Personalisation has become a crucial marketing strategy in the digital age. As a result, companies need to quickly adapt their tactics to include hyper-
personalization and customer experience metrics. The use of digital technologies, such as Big Data Analytics and AI, ultimately determines the
success of personalisation efforts. This study aims to outline how banks use these digital technologies to map out customer journeys and personas, allowing them to deliver personalised messages to customers
Description
A research report submitted in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2022
Keywords
Customer Experience, Digital technologies, Fourth Industrial Revolutio, Hyper-Personalisation, UCTD
Citation
Mgoza, Zanele. (2022). The use of digital technologies by financial institutions to offer personalised offerings and bespoke customer experience in Gautengs [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.