The influence of artificial intelligence (AI) on personalised learning in the workplace

dc.contributor.authorMsimang, Siphamandla
dc.contributor.supervisorAlagbaoso, Manessah
dc.date.accessioned2025-08-27T07:40:10Z
dc.date.issued2024
dc.descriptionA research report submitted in fulfillment of the requirements for the Master of Management in the field of Digital Business, In the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024
dc.description.abstractThis study investigates the influence of Artificial Intelligence (AI) on personalised learning in the workplace, set within the rapidly evolving landscape of digital technology integration in organisational learning strategies and environments. Addressing the gap in literature regarding AI's role in enhancing workplace learning experiences, this research utilises the Technology- Organisation-Environment (TOE) framework and Senge's Learning Organisation theory as its conceptual underpinnings. Through a quantitative methodology, data was collected from 391 participants across various industries via an AI-powered chatbot survey interface, focusing on employees' engagement in self-directed learning activities, perceptions of AI-enhanced personalised learning, and the factors influencing their engagement in workplace learning. The study reveals that employees perceive AI as an enhancer of personalised learning experiences in the workplace, with its adoption being significantly influenced by factors such as technological compatibility, organisational support, and a conducive regulatory environment. The findings offer an understanding of the multifaceted nature of AI in enhancing personalised learning experiences in the workplace, providing insights for future strategies and implementations in this evolving field. The conclusion draws attention to the transformative potential of AI in enhancing personalised learning within the workplace, advocating for its strategic integration to fully leverage its benefits. By aligning AI-driven learning tools with organisational cultures that prioritize continuous learning, organisations can significantly improve employee engagement, skills development, and ultimately, their competitive advantage in the digital era.
dc.description.submitterMM2025
dc.facultyFaculty of Commerce, Law and Management
dc.identifier.citationMsimang, Siphamandla. (2024). The influence of artificial intelligence (AI) on personalised learning in the workplace [Master`s dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace.
dc.identifier.urihttps://hdl.handle.net/10539/46106
dc.language.isoen
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.rights© 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.
dc.rights.holderUniversity of the Witwatersrand, Johannesburg
dc.schoolWITS Business School
dc.subjectUCTD
dc.subjectArtificial Intelligence
dc.subjectPersonalised Learning
dc.subjectWorkplace Learning
dc.subject.primarysdgSDG-9: Industry, innovation and infrastructure
dc.subject.secondarysdgSDG-8: Decent work and economic growth
dc.titleThe influence of artificial intelligence (AI) on personalised learning in the workplace
dc.typeDissertation

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