The influence of trust on the adoption of peer-to-peer (P2P) asset sharing platforms in South Africa
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
This quantitative study explores the role of trust in the adoption of peer-to-peer (P2P) asset sharing platforms in South Africa. The research objectives were refined to investigate the influence of community reviews, platform trust, and visual trust on individuals' intention to adopt P2P platforms. Data was collected from a sample of participants who were users of P2P asset-sharing services in South Africa. Multiple linear regression analysis was conducted to examine the predictors of intention to adopt and platform trust. The findings revealed that community review ratings, visual trust, and platform trust significantly and positively influenced individuals' intention to adopt P2P sharing services. Additionally, community review ratings showed a significant and positive relationship with trust in the platform. However, no significant relationship was found between visual trust and trust in the platform. These findings emphasize the importance of considering other factors, such as the platform's reputation, functionality, and user experience, in understanding platform trust and its impact on the intention to adopt. These insights contribute to the understanding of trust dynamics in the context of P2P asset sharing platforms in South Africa. Further research is warranted to explore additional factors that may influence trust and adoption in this domain
Description
A research report submitted in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023
Keywords
Trust, Sharing economy, Peer-to-peer, Sharing platforms, Platform trust, Visual trust, Community review ratings, Intention to adopt, UCTFD
Citation
Motsewakgosi, Abueng. (2023). The influence of trust on the adoption of peer-to-peer (P2P) asset sharing platforms in South Africa [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace. https://hdl.handle.net/10539/39872