Factors affecting the adoption of online share trading in South Africa
Date
2022
Authors
Matsena, Tshwantsho J
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Abstract
This research study aims to explore the adoption of online share trading in South Africa. Online share trading is a function of stock market participation, through a technology-based platform. The platform can be offered by traditional stockbrokers or by financial technology-based service providers.
Description
A research report submitted in partial fulfilment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, Wits School of Governance, University of the Witwatersrand, 2022
Keywords
Online share trading, Consumer technology adoption, Retail investing, Explanatory sequential mixed methods, UTAUT2, UCTD