The impact of Generative Artificial Intelligence (AI) on digital content marketers in South Africa
| dc.contributor.author | Reinecke, Alexa | |
| dc.contributor.supervisor | Beder, Laurence | |
| dc.date.accessioned | 2026-01-26T08:29:49Z | |
| dc.date.issued | 2024 | |
| dc.description | A research report submitted in fulfillment of the requirements for the Master of Management in the field of Digital Business, in the Faculty of Commerce Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024 | |
| dc.description.submitter | MM2026 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier | 0009-0004-1504-3502 | |
| dc.identifier.citation | Reinecke, Alexa. (2024). The impact of Generative Artificial Intelligence (AI) on digital content marketers in South Africa [Master`s dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/47912 | |
| dc.identifier.uri | https://hdl.handle.net/10539/47912 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | UCTD | |
| dc.subject | Generative artificial intelligence | |
| dc.subject | digital content marketing | |
| dc.subject | Task-Technology Fit | |
| dc.subject.primarysdg | SDG-9: Industry, innovation and infrastructure | |
| dc.subject.secondarysdg | SDG-8: Decent work and economic growth | |
| dc.title | The impact of Generative Artificial Intelligence (AI) on digital content marketers in South Africa | |
| dc.type | Dissertation |