The influence of the Single African Air Transport Market (SAATM) on the South African aviation industry
Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
This study examines the influence of the Single African Air Transport Market (SAATM) on the South African aviation industry. The paper uses Porter's Five Forces for thematic analysis to explore changes in market competition, airline operations, and regulatory frameworks. Key findings include increased market competition spurring service and operational innovations, shifts in airline operations such as route expansion and efficiency improvements, and the need for regulatory adaptations to maintain safety, security, and fair competition. This study provides comprehensive insights into the strategic implications and challenges for South African aviation stakeholders in the context of SAATM's implementation, contributing significantly to understanding aviation market liberalisation in Africa
Description
A research project submitted in partial fulfillment of the requirements for the degree of Master of Business Administration to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024
Keywords
Airline Operational Efficiency, Strategic Alliances in Aviation, Porter's Five Forces Model Airline, Aviation Industry, Single African Air Transport Market
Citation
Mainganya, Tshedza Caine. (2024). The influence of the Single African Air Transport Market (SAATM) on the South African aviation industry [Master’s dissertation , University of the Witwatersrand, Johannesburg].WireDSpace.