Exploring the relationship between the factors of Digital Maturity

dc.contributor.authorNkomazana, Joice
dc.contributor.supervisorArmstrong, Brian
dc.date.accessioned2024-07-30T07:37:01Z
dc.date.available2024-07-30T07:37:01Z
dc.date.issued2023
dc.descriptionA research proposal submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in the field of Digital Business Johannesburg, 2023
dc.description.abstractThis study examines the factors that influence digital transformation in South African organizations and explain their hypothesized relationships. Armstrong and Lee (2021), building on and synthesizing existing models of digital maturity, proposed a unified digital maturity model and further proposed a systems digital maturity model to understand these relationships. However, their model has not been directly empirically validated, including in the specific context of South African businesses. Therefore, the extent to which the same questions or factors apply in a South African business context remains assumed. Secondly, while the proposed systems model is intuitively compelling, the relationship between the factors is postulated rather than demonstrated. These factors are not independent, as one might – and in many cases will – impact the other. As a result, there is a lack of studies that disentangles business results from the other factors of digital maturity to see whether these factors can explain the business results. Accordingly, there is a need to examine the relationship between these other factors and business results. The research was quantitative and cross-sectional. An online survey using a self- administered questionnaire was issued to collect data from the sample from the 763 respondents drawn from the student database studying digital business management courses at the Wits Business School during the period 2019 to 2022. The study found out that the majority of the factors of digital maturity have a positive and significant relationship with each other. Moreover, these findings suggest that these factors are crucial to the success of a business, and they contribute to successful digital transformation and business results. However, the study also found a negative and statistically insignificant relationship between organization and governance and workforce enablement and performance, skills and workforce enablement and performance, Information Technology/ Information systems excellence (IT/IS) and workforce enablement and performance and Workforce enablement and performance and business results, whereas Investment and 3 innovation architecture and workforce enablement showed a negative and significant relationship. The implications of this research for managers are to inform practitioners of the significance of digital transformation and the factors that drive it. The study will also assist managers in developing risk management strategies that address the unique challenges digital transformation poses. The study will assist managers in differentiating their organizations from competitors by investing in digital abilities that improve agility, customer service, and innovation
dc.description.submitterMM2024
dc.facultyFaculty of Commerce, Law and Management
dc.identifier.citationNkomazana, Joice. (2023). Exploring the relationship between the factors of Digital Maturity [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace. https://hdl.handle.net/10539/39899
dc.identifier.urihttps://hdl.handle.net/10539/39899
dc.language.isoen
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.rights© 2023 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.
dc.rights.holderUniversity of the Witwatersrand, Johannesburg
dc.schoolWITS Business School
dc.subjectBusiness results
dc.subjectDigital maturity
dc.subjectDigital transformation
dc.subjectManagers
dc.subjectProposed Systems Model
dc.subjectUnified Digital Maturity model
dc.subjectUCTD
dc.subject.otherSDG-9: Industry, innovation and infrastructure
dc.titleExploring the relationship between the factors of Digital Maturity
dc.typeDissertation
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