Critical success factors
Date
2011-06-24
Authors
Walker, Jonathan Paul
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Abstract
The Internet has changed the way newspapers do business. However,
traditional print newspapers globally are seizing the opportunity,
are delivering digital content and are becoming major players in
the online world.
This exploratory study investigates the critical success factors
for, challenges faced by and future strategies being considered by
South African online newspapers. In-depth, semi-structured
interviews were used to gather information and opinions of
industry experts operating within the South African online
newspaper industry.
The primary findings were that there are a number of critical
success factors for an online newspaper in South Africa. The most
important factors are; brand name, providing localised content,
having a suitable technology platform, establishing affiliate
programs and generating revenue from advertising.
The main challenges included the lack of online skills in South
Africa and the digital divide. Strategies being considered were
implementing more mobile offerings and developing online
communities
Description
MBA - WBS
Keywords
Newspapers, Electronic, Newspapers, Online