South African Consumer Perceptions Of Wearable Technology

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dc.contributor.authorKoetsie, Karen Monica
dc.date.accessioned2019-02-15T07:55:27Z
dc.date.available2019-02-15T07:55:27Z
dc.date.issued2018
dc.descriptionMBA Thesisen_ZA
dc.description.abstractThe purpose of the study was to provide insight into the South African consumers awareness and perception of wearable devices that monitor health, sports and fitness data. The aim of this research was therefore to investigate and describe the consumers' overall perceived value of wearable technology. It set out to explore how each element of perceived benefit and risk influence the consumers' overall intentions to adopt.en_ZA
dc.description.librarianNM2019en_ZA
dc.identifier.urihttps://hdl.handle.net/10539/26420
dc.language.isoenen_ZA
dc.titleSouth African Consumer Perceptions Of Wearable Technologyen_ZA
dc.typeThesisen_ZA
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