South African Consumer Perceptions Of Wearable Technology

Thumbnail Image

Date

2018

Authors

Koetsie, Karen Monica

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

The purpose of the study was to provide insight into the South African consumers awareness and perception of wearable devices that monitor health, sports and fitness data. The aim of this research was therefore to investigate and describe the consumers' overall perceived value of wearable technology. It set out to explore how each element of perceived benefit and risk influence the consumers' overall intentions to adopt.

Description

MBA Thesis

Keywords

Citation

Collections

Endorsement

Review

Supplemented By

Referenced By