South African Consumer Perceptions Of Wearable Technology
Date
2018
Authors
Koetsie, Karen Monica
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Abstract
The purpose of the study was to provide insight into the South African consumers awareness and perception of wearable devices that monitor health, sports and fitness data. The aim of this research was therefore to investigate and describe the consumers' overall perceived value of wearable technology. It set out to explore how each element of perceived benefit and risk influence the consumers' overall intentions to adopt.
Description
MBA Thesis