The Role of Digital Transformation in the South African Telecommunication Companies
Date
2023
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Witwatersrand, Johannesburg
Abstract
The study explored the role of digital transformation on the business model, organizational capabilities, and development of new innovative service offerings for telecommunication organisations in the South African context in the telecommunication sector.
The study used a qualitative approach and the data was collected through semi- structured interviews with twelve participants who work for four
telecommunication companies in South Africa. Using purposive sampling, data was collected and analyzed using thematic analysis, forming a pattern recognition of themes that emerged from interviews and the literature.
The study found that digital transformation has a significant role in the changing of business models and the development of new organisational capabilities. Furthermore, the study found that digital transformation has changed the way organizations develop their service offerings to meet ever-changing demands of customers. The findings of this study show that the digital transformation has opened up competition for service providers outside the telecom industry that offer innovative services that challenge the traditional services of telcos.
The findings of the study are consistent with the empirical literature and the theoretical framework of digital transformation and its role on the development of organisational capability, new business models, and innovative digital services in the telco industry. Further studies are recommended to explore the role of digital transformation on other parts of the telco organisations such as operations, customer services, employee performance, and productivity
Description
A research report submitted in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023
Keywords
Digital transformation, Dynamic capability theory, Digital business model, Digital service offerings, Telecommunication industry, UCTD
Citation
Majola, Meshack Mlungisi. (2023). The role of design houses [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.