Introducing a Scalable WhatsApp Banking Solution in South Africa
| dc.contributor.author | Sukdeo, Revaaj | |
| dc.date.accessioned | 2026-01-14T08:58:52Z | |
| dc.date.issued | 2025 | |
| dc.description | A research report submitted in fulfillment of the requirements for the Master of Business Administration, in the Faculty of Commerce Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2025 | |
| dc.description.abstract | A significant portion of the South African population is not only unbanked but also underbanked. The introduction of a USSD based WhatsApp Banking solution that is easy to use and affordable can provide another channel in the Digital Banking space to help alleviate this issue. This writing focused on ascertaining the optimal design and commercialisation route for such a solution, using the qualitative approach to extract information from industry expert. The findings indicate that user perception of platform security coupled with customer education is key for market acceptance while the inclusion of transactional services and streamlined menu flows will enhance usability. | |
| dc.description.submitter | MM2025 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.citation | Sukdeo, Revaaj . (2025). Introducing a Scalable WhatsApp Banking Solution in South Africa [Master`s dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/47846 | |
| dc.identifier.uri | https://hdl.handle.net/10539/47846 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2025 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | UCTD | |
| dc.subject | USSD Banking | |
| dc.subject | WhatsApp Banking | |
| dc.subject | Financial Inclusion | |
| dc.subject | Digital Banking | |
| dc.subject.primarysdg | SDG-9: Industry, innovation and infrastructure | |
| dc.title | Introducing a Scalable WhatsApp Banking Solution in South Africa | |
| dc.type | Dissertation |