Critical success factors for strategy implementation within the South Africa short-term insurance sector

Abstract

The objective of this research is to determine a common set of considerations that underpin strategy implementation in the short-term insurance sector in South Africa. This paper will seek to analyse the factors which influence the successful implementation of strategy against the backdrop of these common considerations.

This paper is split up into 5 chapters, with Chapter 1 providing a background to the study, context to the research question and highlighting the significance of the study. Chapter 2 consists of a literature review of all of the leading scholars on strategy implementation, highlighting the key conceptions of strategy implementation contained in the literature to date. Chapter 3 provides an explanation of the research methodology applied to the study, while Chapter 4 sets out the key findings drawn from the research conducted on the defined research population. Finally, Chapter 5 sets out an explanation of the key findings contained in Chapter 4, and concludes this paper by providing recommendations and areas for potential future research in the subject area