Employees’ Perceptions and Attitudes on technological adoption in the banking sector
Date
2023
Authors
Journal Title
Journal ISSN
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Publisher
University of the Witswatersrand, Johannesburg
Abstract
The prediction of technology adoption within the financial services, specifically at Absa BankRetail and Business Banking, will help the research study understand the adoption level and aims to make recommendations to the executive c-suite level as to what to do to improve adoption. The study sought to further understand employees’ perceptions and attitudes toward technological adoption and the underlying external factors influencing their behaviour.
Examines employees’ perceptions and attitudes toward technological adoption and the underlying external factors influencing it. An online quantitative survey was used to collect data among the retail and Business Banking business unit population. A convenience sampling method was used. The data was analysed using the SPSS statistical tool and the Chi-Square test to evaluate the independent and dependent variables as well as the Kendall Tau C coefficient to measure the ordinal and dependent variables. Based on the three predictors Behavioural Expectancy (BE), Facilitating Conditions (FC) and Behavioural Intention (BI), the hypotheses were tested using a total of n=120 respondents which represent 10% of the population of people working in the Retail and Business Banking business unit. The approach taken was using the Unified Theory of Acceptance and Use of Technology (UTAUT) to conceptualise the predictions. The overall Cronbach reliability test suggests a very strong consistency for Behavioural Expectancy (BE) with an overall alpha of 87%, whilst the results for Facilitating Conditions (FC) were 46% and Behavioural Intention (BI) 49%, indicating a very low consistency.
The study indicates that employees are constantly looking for ways to further advance their knowledge and skills. The sense of belonging to something bigger and being part of a learning organisation is evident, and the more intensive technology is used, the easier the adoption.
Description
A research report submitted to the Faculty of Commerce, Law and Management,
University of the Witwatersrand, in partial fulfilment of the requirements for the
degree of Master of Management in the field of Digital Business
Keywords
Technology adoption, Absa Bank Retail, Business Banking, Employees, UCTD