2D Animation: The Key to Growth and Adaptation of the South African Animation Ecosystem

dc.contributor.authorGardiner, Eric
dc.contributor.supervisorCloete, Stephen
dc.date.accessioned2025-04-10T07:59:31Z
dc.date.issued2024
dc.descriptionA research report Submitted in fulfillment of the requirements of the degree of Master of Digital Arts in the field of Digital Animation by Research and Creative work, In the Faculty of Humanities , School of Arts, University of the Witwatersrand, Johannesburg, 2024
dc.description.abstractThis paper examines South African animation with a focus on unveiling how local animators have adapted to overcome the challenges existing in their local circumstances. This research investigates the history of different techniques used by animators in South Africa and how they have evolved or died out. The data from a collection of over 170 locally produced animations is combined with opinion data from industry professionals to paint a clearer picture of current attitudes, trends and future trajectories. The cultural significance of localised animation is emphasised, and the core rhetoric of this paper is to stimulate the creation of more such media. This paper provides the most value to startup animators in South Africa who can leverage this collection of resources and information to bridge their gap in knowledge on South African industry processes such as financing one’s first animation project and developing a low-cost pipeline. The research in this paper uncovered that 2D animation plays the most significant role out of all techniques used in South Africa. It also reveals three differing business strategies that have been employed by South African animators to successfully fund locally themed animation productions.
dc.description.sponsorshipKieran Ried
dc.description.submitterMM2025
dc.facultyFaculty of Humanities
dc.identifier0009-0008-3043-552X
dc.identifier.citationGardiner, Eric. (2024). 2D Animation: The Key to Growth and Adaptation of the South African Animation Ecosystem [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WIReDSpace. https://hdl.handle.net/10539/44674
dc.identifier.urihttps://hdl.handle.net/10539/44674
dc.language.isoen
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.rights© 2024 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.
dc.rights.holderUniversity of the Witwatersrand, Johannesburg
dc.schoolSchool of Human and Community Development
dc.subjectUCTD
dc.subjectAnimationA
dc.subjectfrica
dc.subjectAfrimationD
dc.subjectigital
dc.subjectCulture
dc.subjectHistoryP
dc.subjectitch Bible
dc.subjectAfrican Stories Animation Technology
dc.subjectAnimation Theory
dc.subject.primarysdgSDG-9: Industry, innovation and infrastructure
dc.title2D Animation: The Key to Growth and Adaptation of the South African Animation Ecosystem
dc.typeDissertation

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