Feasibility of Operating Rickshaws in Maseru, Lesotho

Abstract

Rickshaws continue to flood several countries as a preferred mode of first mile and last mile transportation options, such as India, Kenya, and Nigeria. In Maseru, Lesotho, rickshaws remain a novel mode of transportation. This study aims to assess market demand for rickshaws as a mode of transportation in Maseru Lesotho, with a focus on the socio demographic profiles, travel patterns and current preferred modes of transportation of commuters. The study used a survey to collected primary data from a sample of 123 respondents, through random and purposive sampling techniques within the main Kingsway and pioneer roads in Maseru. Using quantitative data analysis techniques such as cross tabulations, chi-square tests and logistic regression, relationships between the variables such as demographics, travel patterns and current modes of transportation were uncovered and assessed if they could inform a latent need for rickshaws. The study revealed that a majority of the commuters within town are males (55%), and the travel pattern of most commuters is daily (84%), who travel mostly for work purposes but also to visit shopping malls and recreational activities. Through testing various hypothesis, the study showed a high correlation between age and consideration of other alternatives. Satisfaction rates among 4+1 users turned out very low, suggesting a potential latent demand for alternatives such as rickshaws. Through logistic regression tests on pricing and convenience, both variables did not show strong statistical significance, however their combined effect significantly influences transportation choices (p=0.010). The findings substantiate the presence of latent demand for a cheaper and convenient mode of transport in Maseru, suggesting that operating rickshaws could meet this demand in the city. This research contributes to bridging research gaps concerning operation of rickshaws within the unique context of Maseru. By presenting the demographics, travel patterns and commuters’ preferences, the study yields valuable insights, laying the groundwork for informed decision-making regarding the potential establishment of a rickshaw transportation system in Maseru. This research contributes to bridging existing research gaps concerning the relevance and sustainability of operating rickshaws in the unique context of Maseru, Lesotho.