Entrepreneurial mindsets of youth from a previously disadvantaged area in Mafikeng, South Africa

Date
2022
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Abstract
High entrepreneurship intention but low entrepreneurial activity by the youth, is one of the conversations highlighted in literature as a challenge in South Africa. With the high unemployment rate in South Africa, the question asked is why is the youth scared of exploring entrepreneurship as a solution to unemployment? Is it the fear of failure? fear of rejection? fear of being judged? The theory of mindset was developed to understand why some people care more about proving their abilities while others care more about improving their abilities The purpose of this study was to investigate the extent that an entrepreneurial mindset has an influence on the success of SME’s that are operated by the youth from the previously disadvantaged areas of Mafikeng. Entrepreneurial mindset was theorized as defined by Carol Dwerk – Fixed mindset and Growth mindset. The study employed an experimental quantitative methodology which followed the post-positivist approach. Primary data with a sample size of 75 respondents was collected from SME owners residing in Mafikeng through a self-administered survey. Data analysis included descriptive analysis, factor analysis, correlation, multiple regression tests. SME success was the dependent variable, with 2 independent variables – fixed mindset and growth mindset. The results of the study revealed that there was no significant relationship between the fixed mindset and SME success, and the relationship between the growth mindset and SME success was found to be significant. -
Description
A research report submitted in partial fulfilment of the requirements for the degree of Master of Management in Entrepreneurship and New Venture Creation to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2022
Keywords
SME success, Fixed mindset, Growth mindset
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