The impact of exponential organisation methods on productivity in the marketing department of a South African telecommunication organisation
Date
2020
Authors
Sebone, Khutšo M
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Abstract
The world is progressing into the fourth industrial revolution; this era is also known as the digital era. Digitalisation has shown to improve not only operations but also customer experience. Exponential organisations are organisations which effectively exploit information abundance, technology and new leadership style to disrupt industries and yield 10X returns. The concept of exponential organisation and its claim of yielding 10X lacks academic literature most notably in the productivity field. This study aims to demonstrate using an analytical efficiency model Data Envelopment Analysis to analyse the impact of exponential organisation methods have on productivity in the telecommunication sector.
The study is based on an experimental research design, exponential organisation lite methods were implemented within a marketing department. Kurt Lewin change management was used to implement the exponential organisation methods, the change management model provided a controlled environment with minimal productivity interruptions. Exponential methods MTP and Dashboards were implemented in two out of eight decision-making units. Golany and Cronbach Alpha were used to validate the reliability of the collected data.
Through the application of data envelopment analysis tool, the collected data was analysed. The two decision-making units of concern yielded 3X and 5X efficiency improvement after exponential organisation methods were implemented.
In conclusion, the obtained results were positive, the study needs to be continued on a longer time frame therefore allowing for all exponential organisation lite methods to be implemented.
Description
A research report submitted in partial fulfilment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law and Management, Wits Business school, University of the Witwatersrand, Johannesburg, 2020
Keywords
Data envelopment analysis, MTP, Dashboards, Exponential organisations, Efficiency