Digital onboarding within an Earthmoving Equipment Maintenance and Repair organisation in South Africa: a blue- collar worker perspective
| dc.contributor.author | Wannenburg, Faheema | |
| dc.contributor.supervisor | Gobind, Jenika | |
| dc.date.accessioned | 2025-03-19T07:55:09Z | |
| dc.date.issued | 2024 | |
| dc.description | A research report submitted in partial fulfillment of the requirements for the degree of Master of Management in the field of Digital Business to the Faculty of Commerce, Law, and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2024 | |
| dc.description.abstract | The research is enshrined in the influence of digital onboarding on blue-collar workers within an Earthmoving Equipment Maintenance and Repair (EEMR) organisation in South Africa. The research seeks to understand the role of digital onboarding in shaping the human experience of blue-collar workers and to identify potential barriers to successful onboarding in the digital era. This study adopted a qualitative research design to provide an in-depth understanding of the experiences and perspectives of blue-collar workers regarding digital onboarding. Semi-structured interviews were utilised to gather rich and meaningful data that captured the nuances of the 16 participants' experiences through thematic analysis. The findings reveal that while some blue-collar workers embrace digital onboarding, others face challenges related to digital literacy, access to technology, and concerns about job security. Recommendations are provided to address these challenges and leverage the benefits of digital onboarding to enhance employee integration, efficiency, and safety within the organisation. | |
| dc.description.submitter | MM2025 | |
| dc.faculty | Faculty of Commerce, Law and Management | |
| dc.identifier.citation | Wannenburg, Faheema. (2024). Digital onboarding within an Earthmoving Equipment Maintenance and Repair organisation in South Africa: a blue- collar worker perspective[Master’s dissertation, University of the Witwatersrand, Johannesburg].WireDSpace.https://hdl.handle.net/10539/44377 | |
| dc.identifier.uri | https://hdl.handle.net/10539/44377 | |
| dc.language.iso | en | |
| dc.publisher | University of the Witwatersrand, Johannesburg | |
| dc.rights | © 2025 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg. | |
| dc.rights.holder | University of the Witwatersrand, Johannesburg | |
| dc.school | WITS Business School | |
| dc.subject | Digital Onboarding | |
| dc.subject | Earthmoving equipment maintenance | |
| dc.subject | Blue-collar workers | |
| dc.subject | Human experience | |
| dc.subject | UCTD | |
| dc.subject.primarysdg | SDG-8: Decent work and economic growth | |
| dc.title | Digital onboarding within an Earthmoving Equipment Maintenance and Repair organisation in South Africa: a blue- collar worker perspective | |
| dc.type | Dissertation |