Factors influencing women to adopt and sustain entrepreneurship in South Africa

dc.contributor.authorLesejane, Boitumelo
dc.contributor.supervisorMazombe, Nomusa
dc.date.accessioned2024-08-06T10:46:09Z
dc.date.available2024-08-06T10:46:09Z
dc.date.issued2023
dc.descriptionA research report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, Johannesburg, 2023
dc.description.abstractThis study aimed to understand the factors influencing women to adopt and sustain entrepreneurship in South Africa. The current gender salary disparity, high female unemployment rate, and improving yet high female entrepreneurial inactivity ratio and failure rate compared to male counterparts in South Africa are perplexing. Compared to men, women are more likely to experience extended periods of unemployment, reducing their odds of finding employment. In this regard, 80,6% of women experienced long- term unemployment in Q4:2022, compared to 76,1% of males (StatsSA, 2023). Women have generally had a higher long-term unemployment rate than the general population. Given women’s maternal instincts, one would assume that women's active involvement in entrepreneurial endeavours would circumvent the high unemployment rate. However, women's entrepreneurial activity ratio has been seen to be below that of men, despite the efforts by the government to bridge the gap between the two genders. Women face a double-edged sword: high unemployment and low entrepreneurial activity ratios. This study focused on Small and Medium Enterprises (SMEs) across various industries in South Africa. To validate the overarching objective of this study, “Factors which influence women to adopt and sustain entrepreneurship”, the study also looked at the factors influencing a small sample of men to adopt and sustain entrepreneurship in South Africa to understand if the factors are at all different. Both male and female business owner perceptions of factors influencing women to start and maintain businesses were also explored
dc.description.submitterMM2024
dc.facultyFaculty of Commerce, Law and Management
dc.identifier.citationLesejane, Boitumelo . (2023). Factors influencing women to adopt and sustain entrepreneurship in South Africa [Master’s dissertation, University of the Witwatersrand, Johannesburg]. WireDSpace.https://hdl.handle.net/10539/39996
dc.identifier.urihttps://hdl.handle.net/10539/39996
dc.language.isoen
dc.publisherUniversity of the Witwatersrand, Johannesburg
dc.rights© 2023 University of the Witwatersrand, Johannesburg. All rights reserved. The copyright in this work vests in the University of the Witwatersrand, Johannesburg. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of University of the Witwatersrand, Johannesburg.
dc.rights.holderUniversity of the Witwatersrand, Johannesburg
dc.schoolWITS Business School
dc.subjectFemale entrepreneurship
dc.subjectSmall and Medium Enterprises
dc.subjectEntrepreneurial adoption rate
dc.subjectEntrepreneurial activity rate
dc.subjectSustainability
dc.subjectSuccess rate
dc.subjectUnemployment rate
dc.subjectWomen-owned business
dc.subjectUCTD
dc.subject.otherSDG-8: Decent work and economic growth
dc.titleFactors influencing women to adopt and sustain entrepreneurship in South Africa
dc.typeDissertation
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