Innovation and dynamic capabilities in media organisations in South Africa

Dabula, Lazola
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Media organisations are constantly facing major transformational changes as a result of emerging disruptive innovations, both internal and external to the media sector. While research shows that those who are emerging as top performers in a rapidly changing environment are those who are responding to these changes effectively, media organisations experience a variety of challenges that affect their ability to effectively respond. This ultimately affects their performance and growth. The goal of this study is to investigate and observe how the Dynamic Capabilities framework can help media organisations develop the necessary capabilities to respond effectively to the constant changes in the market and maintain long-running performance. The study aims to explore an in-depth and practical understanding of how media organisations in South Africa recognise, response and adapt to innovation and technological advancements. The purpose is to suggest an opportunity to close the research gap in knowledge exploring the activities and processes required to develop dynamic capabilities that spur superior organisational strategies that improve the firm’s performance. Through a case study design, using a qualitative methodology, the study seeks to map out the findings collected via semi-structured interviews from case study participants and media experts, against the theoretical lens of the Dynamic Capabilities framework and discuss possible future research priorities in the media industry.
research report submitted in partial fulfilment of the requirements for the degree of Master of Management in the field of Innovation Studies to the Faculty of Commerce, Law and Management, Wits Business School, University of the Witwatersrand, 2022
Innovation and Dynamic Capabilities, Media Organisations, South Africa, Media sector, Dynamic Capabilities framework, UCTD